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BizReport | Advertising May 16, 2017

Study: Mobile click-thru key to video

New data out from Innovid outlines just what consumers are engaging with in the video space. One key element: mobile click-thru interactive video. Researchers found this format gives a 57% lift over even desktop numbers. ... >>

BizReport | Advertising April 17, 2017

Study finds pre-roll most engaging

Look no farther than traditional pre-roll advertising units to engage. That, according to new YuMe data which found that pre-roll remains not only the most engaging video ad format, but also ranks as the most informative according to viewers. ... >>

BizReport | Advertising April 15, 2016

Study: Interactive video ads getting more attention

Turns out, video is an attention getter. That's the takeaway from a new Exponential Interactive study which looked into how consumers react to pre-roll and banner ads as well as interactive video. ... >>

BizReport | Blogs & Content May 21, 2015

Study: Video views on the up

Video continues to draw consumers' attention. That is the takeaway from a new FreeWheel report. The video platform reports that through Q1 2015 video videos increased 40% (vs. Q4 2014) while video ad views increased 45%. ... >>

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