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BizReport | Advertising July 28, 2017

Purpose-driven brand ads up fourfold in five years

Purpose-driven ads have grown in number over the past five years, according to video ad tech firm Pixability, and they generate more views and engagement than other ad types. ... >>

BizReport | Advertising May 01, 2017

YouTube, on desktop, is the place for game industry advertisers

While the latest IAB report shows that more than half of all digital ad revenue goes on digital ads, a new report from Strike Social that focuses on gamers warns advertisers in the gaming industry that YouTube, and desktop, are... >>

BizReport | Advertising April 28, 2017

IAB: 2016 Internet ad spend breaks records

The latest IAB Internet Advertising Revenue Report reveals that, for the first time, mobile accounted for more than half of Internet advertising spend ... >>

BizReport | Blogs & Content April 26, 2017

Is your branded content memorable?

Most consumers quickly forget information in branded content when talked at - but brands that engage in a conversation with consumers are more likely to make a sale, according to new research from online presentation firm Prezi. ... >>

BizReport | Research April 12, 2017

GenZ glued to mobile video

Teenagers in the U.S. spend at least three hours a day watching video on their mobile devices, according to a recent 'Think with Google' survey. ... >>

BizReport | Advertising March 29, 2017

FreeWheel: Video ad views up 24% YoY

Viewing of on demand video continues to rise, according to the latest figures from FreeWheel, as do the number of ad views. ... >>

BizReport | Social Marketing March 13, 2017

Facebook native video performs 109% better than YouTube videos

Native video now accounts for a much larger share of video posted on Facebook than content from video-sharing websites, according to a new study released by media analytics firm Quintly. ... >>

BizReport | Trends & Ideas March 08, 2017

Hitwise identifies significant rise in traffic from YouTube to travel booking websites

Traffic from YouTube to travel booking and price comparison sites has risen significantly among Brits in the last three years, according to new research from Hitwise. ... >>

BizReport | Advertising February 26, 2017

Mobile video content more effective on publishers' website than social

Research by Teads and Neuro-Insight reveals that mobile video advertising is more effective on publishers' websites than on social media newsfeeds. ... >>

BizReport | Advertising February 21, 2017

Video ad campaigns with subtitles outperform in brand awareness

Facebook recently announced that ads on the social network will auto play with sound on. However, new research shows that many people watch ads with the sound off, and that subtitles could be the way to increase engagement when consumers... >>

BizReport | Social Marketing February 20, 2017

61% of brand content on Snapchat is video

Snapchat is becoming one of the leading brand engagement channels, according to the latest research from Snaplytics, and the social network's audience isn't limited to the very young. ... >>

BizReport | Advertising February 08, 2017

Expert: Programmatic changing video

IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by programming personalized streams to individual users across all devices, grew its business significantly in 2016. We asked Field Garthwaite, CEO of... >>

BizReport | Ecommerce January 09, 2017

Digital services boost music, video, games sales

Investment by new digital services like Spotify, Sky, Amazon, Apple Music and Google has resulted in sales of music, video and games running £1bn ahead of where they were just four years ago, according to data compiled by the Entertainment... >>

BizReport | Advertising December 13, 2016

Teads' data shows increased performance of Google AMP webpages

Outstream video advertising firm Teads has reported that their Google AMP mobile webpages are delivering higher completion rates, significantly better click-through rates and improved lift in ad appearance. ... >>

BizReport | Mobile Marketing August 31, 2016

Gen Z keen to engage with mobile video

Marketers looking to engage Generation Z would do well to take a good look at their mobile video strategy, according to new research from native advertising software company, Sharethrough.... >>

BizReport | Advertising August 25, 2016

New AI technology optimizes mobile video ad campaigns

Artificial intelligence is not just for gamers and chat bots. New, self-learning technology using artificial intelligence to optimize video ad campaigns has been announced by mobile video platform, LoopMe.... >>

BizReport | Advertising August 12, 2016

Online editorial content offers key opportunity to reach Olympic fans

It is not just sports fans that will be reading about, and watching, this summer's Olympics. Brands have a great opportunity to reach fans of the sporting event, but also those who really aren't that into sports, too. ... >>

BizReport | Mobile Marketing July 20, 2016

Mobile the dominant platform for online video viewing

The main platform for online video viewing this year will be mobile, according to new research released this week by media agency ZenithOptimedia, yet the ad dollars continue to go on fixed devices.... >>

BizReport | Trends & Ideas June 24, 2016

YouTube wants agencies to learn from their top creators

YouTube wants agencies to take a leaf out of its popular content creators' books and has put together a certification program to equip them with the relevant tools and knowledge.... >>

BizReport | Advertising May 02, 2016

'Adblockalypse' now?

Are we heading towards an 'adblockalypse'? A new survey from Unruly reveals there is a real risk of consumers abandoning advertising if brands do not pay heed to the signals and adopt new strategies. ... >>

BizReport | Social Marketing April 29, 2016

Snapchat beats Facebook for daily video views

Snapchat is one of the fastest growing social media platforms today, and new figures reveal that video views on the platform outstrip those on Facebook.... >>

BizReport | Advertising April 27, 2016

Google's new YouTube video ad format short but unskippable

Starting in May, a new ad format will hit YouTube videos - an ad format that is not skippable and last just six seconds. ... >>

BizReport | Trends & Ideas March 29, 2016

'Cord nevers' main drivers of rise in mobile video consumption

Nearly half of all online video viewing now takes place on a mobile device, according to Ooyala's latest Global Video Index which suggests that Millennials - aka 'cord nevers' - are behind it all. ... >>

BizReport | Internet February 15, 2016

Report reveals video an increasingly important marketing content channel

All marketing eyes are on visual content this year, according to new research that shows more than ever are investing in video.... >>

BizReport | Advertising December 29, 2015

StreamView mobile video ads increase purchase intent by 104%

Analysis of their StreamView mobile video ad format has provided Widespace with some unique insights regarding user behavior and the format's effect on brand metrics. ... >>

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