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BizReport | Advertising archives February 03, 2010

Adify: Ad network adoption on the rise

Findings of a study released this week found that, despite talk of the demise of ad networks, adoption is on the up.... >>

BizReport | Advertising archives August 25, 2009

Adify: Display ad CPMs rebound

While median CPMs for online display ads remain unchanged, some categories experienced growth, found vertical ad network management firm Adify.... >>

BizReport | Advertising archives April 28, 2009

Report: Consumers more engaged with verticals

Are you getting the most from your advertising network? According to a recent comScore report consumers viewing ads from vertical advertising networks are more engaged than average consumers. Researchers found that users are more deeply engaged with the content categories... >>

BizReport | Advertising archives December 17, 2008

The Arts Ad Network partners with adConductor

Marketers looking to connect with an affluent, educated online audience now have a new route to explore thanks to The Arts Ad Network and Burst Media's adConductor. ... >>

BizReport | Advertising archives November 17, 2008

Burst Media launches auto ad network

A new vertical advertising network could impact automotive sales over the next few years, which could be hugely important with the slowing economy in the US. Auto buyers are few and far between; Burst Media has launched a behavioral targeting... >>

BizReport | Advertising archives February 21, 2008

Advertisers can go green with new ad network

Online marketers have a new way to target consumers interested in living a greener lifestyle. According to company information SustainLane's Green Advertising Network has seen record traffic numbers to their green publishing websites. ... >>

BizReport | Advertising archives February 19, 2008

GoFish ad network targets kids and teens

Each month, millions of Internet users aged 6 to 17 years old go online in the U.S. and GoFish has recently launched a vertical distribution ad network to better enable advertisers to reach them.... >>

BizReport | Advertising archives January 10, 2008

BET launches African-American ad network

A new vertical ad network, launched this week by Black Entertainment Networks, will enable advertisers to more effectively target online urban and African-American communities.... >>