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BizReport | Ecommerce archives July 23, 2015

Get real: Ditch soulless stock photography for user-generated content

Perfect teeth on well-groomed models with flawless figures. Big smiles while eating salad. The stuff of stock photography. But do these images resonate with today's consumers? ... >>

BizReport | Advertising archives May 20, 2013

Ads on YouTube grow but TV ads considered more effective

YouTube is celebrating its eighth birthday and has revealed that a huge amount of video content is now uploaded every minute. But, are the ads that are often attached to video content any more effective than those on television?... >>

BizReport | Ecommerce archives April 15, 2009

Encourage customers to contribute reviews

So, you've made the leap and added user reviews to your website but you're starting from scratch and need to get those reviews rolling in, how do you go about it?... >>

BizReport | Mobile Marketing January 22, 2009

MobileVoice brings online reviews in-store

Bazaarvoice has introduced a new service that delivers product reviews to consumers' mobile phones. Nothing new there, you say. However, this service, called MobileVoice, delivers those reviews while consumers are in the store.... >>

BizReport | Blogs & Content archives March 31, 2008

Yahoo targets women with Shine

Yahoo has joined the existing plethora of women’s sites having just launched a new online destination for women aged between 25 and 54.... >>

BizReport | Research archives December 20, 2007

TV viewers turning to Internet

Watching television shows online is becoming very popular, with Internet users demanding more professionally produced content and interest in user-generated content waning. ... >>

BizReport | Research archives September 18, 2007 U.S.'s fastest growing website

Christian-oriented websites are cropping up all the time, but recently strives have been made by religious websites to move in to the online social and video space. ... >>

BizReport | Social Marketing June 20, 2007

YouTube launches local sites in nine countries

YouTube has signed content deals with major international partners as it launches local sites in nine countries around the globe.... >>

BizReport | Social Marketing May 09, 2007

Did MySpace make a good deal for PhotoBucket?

With reports that MySpace will pay more than $250 million for photo-sharing site PhotoBucket, many are wondering just what MySpace will get for their money. Here is a breakdown. ... >>

BizReport | Trends & Ideas archives May 09, 2007

Yahoo upgrades to user-generated travel info

Online travel hubs like Priceline, Expedia and Travelocity were the first to begin including more user generated content amongst their travel blogs, reviews and information. Now Yahoo has created a more user-friendly travel site, hoping to encourage more consumers -... >>

BizReport | Research archives May 08, 2007

Americans spend half their free time online

A new report from Media-Screen takes a look at how, and where, U.S. broadband users access information and entertainment content online.... >>

BizReport | Social Marketing April 26, 2007

Sony to launch video-sharing site in Japan

Sony is rumoured to be launching a video-sharing site in Japan this Friday, prior to a global roll-out later this year.... >>

BizReport | Social Marketing April 18, 2007

Fraction of Web 2.0 website visitors participate

New research appears to show that Web 2.0 sites, where users can upload their own content, are full of lurkers, not participators.... >>

BizReport | Social Marketing April 12, 2007

Travel marketers should embrace social networking

The recent TravelCom/Res-Expo, held in Las Vegas, saw keynote addresses by many ecommerce experts, and many were encouraging those in the travel industry to embrace social networking tools and user-generated content.... >>

BizReport | Trends & Ideas archives March 23, 2007

Media giants team up to take on YouTube

Hoping to gain back control of their content, and create a revenue stream of their own, several media giants are teaming up for a new streaming video service that will challenge YouTube.... >>

BizReport | Social Marketing March 13, 2007

User-generated product reviews increase conversion

User-generated product reviews are being recognized as a powerful tool in converting browsers into buyers.... >>

BizReport | Trends & Ideas archives March 05, 2007

New-media winners endear consumers with transparency, trust and generosity

There has been a shift in consumer values when it comes to branding and brand messages. Nowadays consumers want more honest, authentic relationships based on trust, self expression and connections, so stop selling and start building relationships.... >>

BizReport | Advertising archives March 02, 2007

Advertisers can use new website for online ad production

A new website gives advertisers the chance to brief online video ad developers for considerably less than the cost of a production agency.... >>

BizReport | Blogs & Content archives February 16, 2007

DIY targeted advertising for vloggers on

Make Magazine’s video blog, the do-it-yourself show, will be the first to use a new advertising system at >>

BizReport | Advertising archives February 08, 2007

Pontiac driving business through social media

This week saw the Pontiac brand delve deeper into the world of online social marketing.... >>

BizReport | Blogs & Content archives February 02, 2007

VH1, MTV join user generated content trend

Mark two more big brands down for ViTrue services. Both VH1 and MTV have signed on with the user generated ad platform to create several user generated content sites within their network.... >>

BizReport | Advertising archives February 02, 2007

McDonald's launches talent search on YouTube

Joining CBS in its use of YouTube to promote contests is fastfood giant McDonald’s.... >>

BizReport | Social Marketing January 31, 2007

Survey indicates YouTube users viewing less television

One minute online video sites and television are allies, the next, YouTube is a threat. Does anyone really know what effect YouTube will have on television viewing, and will the online audience tolerate advertising?... >>

BizReport | Blogs & Content archives January 16, 2007

Quest for Cash from User Generated Content

Can money be made via user-generated video content websites?... >>

BizReport | Internet January 03, 2007

Toyota's Hybrid Community Website Relaunched

Toyota is motoring into the world of user-generated content and community sites with a re-launch of its hybrid community website.... >>

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