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BizReport | Viral Marketing December 11, 2006

Coke Taps YouTube-sters for Campaign

Add another big-name brand to the scions of those tapping user content for new campaigns. The Coca-Cola company has turned part of their holiday campaign to the amateur videographers on YouTube. ... >>

BizReport | Internet December 07, 2006

Google, BSkyB in Broadband Alliance

Google teams up with BSkyB to provide broadband users with a UGC video platform, search services and email.... >>

BizReport | Research archives December 04, 2006

Difference In How “User Generated Ads” Are Seen

Adults may like them, but a new study shows kids and young adults are not as keen on user-generated ads for products. ... >>

BizReport | Trends & Ideas archives November 27, 2006 Gives Contributors a Pay Rise

As user-generated content (UGC) sites increase in popularity, some websites are paying good money for content.... >>

BizReport | Advertising archives October 02, 2006

P&G Wants Food Professionals to Take the Lead for Upcoming Campaign

Procter & Gamble is inviting food professionals to create advertisements on the subject of back-of-the-house-cleaning and state of sanitation in their industry. The winner will be included in the company’s next advertisement and receive USD 1,000. ... >>

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