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BizReport | Blogs & Content archives June 22, 2017

97% of shoppers under 30 say UGC influences purchase decisions

Reviews and ratings have already been established as playing significant roles in the purchase process but, if you need any further convincing, perhaps this new report from TurnTo will be of help. ... >>

BizReport | Advertising archives December 02, 2016

Consumers more likely to click on ads featuring user-generated photography

Consumers put more trust in photos featuring "real people" than those used in traditional advertising, according to new findings from visual commerce and marketing platform, Olapic.... >>

BizReport | Ecommerce archives July 04, 2016

Amazon trumps Google as starting point for consumer product research

Amazon trumps Google as the preferred online starting point for product research, according to a new study from ratings and reviews technology firm PowerReviews. ... >>

BizReport | Ecommerce archives December 21, 2012

EXPO reports 281% rise in user-generated video product review views

What are engaging, authentic, produced free of charge and found helpful by 98% of online holiday shoppers? User-generated product reviews, according to new research released by consumer network EXPO, and video is an increasing channel of choice. ... >>

BizReport | Ecommerce archives August 30, 2012

10 Ways You Can Encourage Consumer Product Reviews

In the run up to Black Friday and Cyber Monday consumers will be trawling product reviews to help them make important purchase decisions. If your business has yet to harness the power of reviews, here's how you can make a... >>

BizReport | Internet June 25, 2012

Study reveals generational differences when leaving online product reviews

Millennials are more likely to give negative product reviews than Gen X or Boomers, according to new research from Bazaarvoice, with the Irish being the most negative of all. ... >>

BizReport | Ecommerce archives February 01, 2012

Study reveals importance of UGC to Millennials

If your retail website lacks user-generated content you could be missing out on a huge chunk of business from Millennials, according to new research from Bazaarvoice.... >>

BizReport | Ecommerce archives May 25, 2010

Video reviews - the next generation of word-of-mouth

Product reviews are now truly ensconced in e-commerce. Consumers seek them out to aid making a purchase decision and savvy online retailers welcome them - good or bad. VideoGenie is taking online product reviews a step further and enabling consumers... >>

BizReport | Social Marketing April 07, 2009

Time spent social networking up 93%

American broadband users are spending more time communicating online than they are seeking entertainment, according to a new study from Netpop Research. Or could it be that the boundaries between entertainment and communication are blurring?... >>

BizReport | Social Marketing March 17, 2009

Forrester: Recession won't dampen social media marketing spending

A new report from Forrester indicates that companies are bullish on social media marketing, and over half intend to increase budgets, even assuming the economy is in recession in the next six months.... >>

BizReport | Research archives January 12, 2009

Quarter of Americans watch video on mobile phones

Cisco's Visual Networking Index Pulse Survey, which assesses the video and television watching behavior and attitudes of consumers worldwide, found that Americans watch more television than Germans, Swedes and urban Chinese. No surprise there. ... >>

BizReport | Social Marketing July 29, 2008

Bazaarvoice's 'Stories' extends consumer engagement

The human race has always told stories, and the online generation is taking theirs to the Internet in many forms. Blogs, social networks and online video are all being used to communicate online. Bazaarvoice has launched a new product that... >>

BizReport | Ecommerce archives July 03, 2008

Borders.com brings bookstore buzz to Internet

The demand for authentic and user-generated reviews is hard to ignore and that’s just one reason Borders.com has rolled out a ratings and review function on its new ecommerce site.... >>

BizReport | Social Marketing May 05, 2008

Radius: UGC meets display advertising

User-generated content is often found on feedback pages and product review pages, there for those who care to find it, but a new service could see user reviews and comments getting their share of the limelight.... >>

BizReport | Social Marketing April 28, 2008

Empower's ChatterWatch measures UGC impact

Social marketing is one of the hottest areas for online marketers but knowing which social networking sites, content blogs/vlogs or video clips will gain the most viewers is still tough to measure. Enter a new metrix tool from Empower MediaMarketing... >>

BizReport | Research archives February 12, 2008

What do consumers want from a website?

With more eyeballs than ever trained on the Internet, website owners need to ensure they’re giving consumers the experience they’re after. Forrester Research recently released findings from a recent survey which asked consumers what they expect on a website.... >>

BizReport | Research archives January 22, 2008

Professional online videos attract more comments

A new report by Accustream iMedia Research has found that semi-professional and professional online video content attracts more viewer comments that amateur offerings. ... >>

BizReport | Viral Marketing December 21, 2007

How advertisers can take advantage of the viral video trend

Teens may be downloading online video like crazy but when it comes to uploading favorite clips or user generated content, boys are tops. According to a recent report from the Pew Internet and American Life Project about 19% of teenage... >>

BizReport | Research archives November 29, 2007

Business strategy should include engagement

A new study has found that businesses are increasingly looking to social networking and user-generated channels to improve their levels of customer engagement.... >>

BizReport | Social Marketing October 02, 2007

Online consumers turn to user reviews

Many online consumers take notice of user reviews, found a recent study, and their purchasing decisions are becoming increasingly dependent on them.... >>

BizReport | Research archives September 12, 2007

Why do users generate content?

What is it that motivates Internet users to create and display content for a website that doesn’t belong to them and for which they get no financial reward?... >>

BizReport | Social Marketing June 25, 2007

Wary marketers avoid user-generated media

ROI-driven marketers are wary of using user-generated media and new media, finds a new report, and many aren’t confident about letting consumers have more control.... >>

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