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BizReport | Advertising archives June 19, 2017

Study: UGC key to engagement

While state of the art cameras, overlays, and other tools are important for a strong video campaign, brands shouldn't count out the power of user generated content (UGC). That, according to new TurnTo Networks data which found UGC is influencing... >>

BizReport | Blogs & Content archives May 06, 2016

Survey: Disconnect between brands, consumers about UGC

It turns out, brands and consumers aren't as in sync as many experts have believed when it comes to user generated content. While many brands believe their consumers are ready to share user-generated content (UGC) to win contests, consumers say... >>

BizReport | Blogs & Content archives February 19, 2016

Top 3 tips for a strong UGC strategy

User Generated Content (UGC) isn't new to the online space, but it remains a mystery for many brands. Should they include only positive reviews? Are recommendations better? How can they curate the best UGC for their customers? One expert offers... >>

BizReport | Blogs & Content archives February 17, 2016

Why brands should use UGC to engage shoppers

In the content game, user generated content (UGC) is said to hold more power than typical branded content. Many experts believe this is because shoppers are more likely to believe another shopper's review than a straight ad. ... >>

BizReport | Blogs & Content archives October 19, 2015

Top 3 tips to curate content for marketing

With so many consumers going to social media to tell others about their favorite restaurants, new finds or old favorites, some brands have been tempted to use this content for marketing purposes. One expert offers his top 3 best practices... >>

BizReport | Blogs & Content archives October 15, 2015

Top 3 tips to make customer part of the team

From blogs to social media consumers are weighing in on favorite products and brands all day long. One expert believes this kind of consumer interest can be a huge help to a brand - if the brand is ready to... >>

BizReport | Blogs & Content archives September 09, 2015

How to use UGC to create branded content

User generated content is not new to the Internet, but many brands still struggle to implement a UGC strategy. This despite the fact many consumers will believe consumer-based experiences faster than marketing campaigns. One expert explains how brands can do... >>

BizReport | Viral Marketing July 01, 2008

Negative online buzz, monitor it don't ignore it

So your new product launch has been scuppered by a bout of negative reviews and consumer criticism. Instead of sticking your head in the sand and bemoaning the day you ever heard of buzz marketing, there are things you can... >>

BizReport | Trends & Ideas archives November 26, 2007

CCC, Newstex partner to license rights to blogs

A recent agreement between Newstex, an online aggregator service and the Copyright Clearance Center (CCC) could change the way consumers - and advertisers - look at blogs. The partnership would allow content creators to easily copyright their blogs, making the... >>

BizReport | Viral Marketing November 19, 2007

Survey: Video creeping from niche to mainstream

More users seem to be logging on to watch video clips from their favorite television shows, user generated content clips or movie trailers. According to a recent study from Frank Magid Associates nearly 50% of the US population watches online... >>

BizReport | Viral Marketing November 08, 2007 offers customizable video player

For the first time, an online video player comes with a recommendation tab. Why is this important? Because knowing what clips are recommended can help advertisers better choose what videos should be sponsored.... >>

BizReport | Research archives November 06, 2007

Chinese adopt Web 2.0 faster than Americans

Blogs to Podcasts, online users in China are adopting Web 2.0 interfaces faster than their American counterparts. According to a recent NetPop report user-generated content impacts 58% of Chinese purchases but only about 19% of American purchases. ... >>

BizReport | Research archives August 08, 2007

US consumers increasingly turn to alternative media

A new study from Veronis Suhler Stevenson indicates consumers usage of media has declined for the first time in 10 years. The average consumer spent about 3,530 hours with media in 2006. ... >>