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BizReport | Mobile Marketing September 15, 2009

Ads on mobile Internet websites don't turn off visitors

There are three things that will keep mobile Internet users returning to your mobile website, according to the results of a new survey from InsightExpress Research. ... >>

BizReport | Advertising November 14, 2008

Mindshare to serve social ads based on engagement

Forget behavioral or geographical, WPP's Mindshare unit will begin serving ads to social consumers based on how much time they spend engaged with social networking websites. The ads will be based on the content consumers are most interested in. Mindshare... >>

BizReport | Social Marketing November 01, 2007

Measuring consumer engagement not a priority in Europe

Advertisers across Europe are developing and executing social networking and viral marketing campaigns, without any real way of measuring their effectiveness and reach. ... >>

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