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BizReport | November 28, 2012
Return Path: Majority of spam complaints relate to legitimate emails
Marketers risk being labeled a "spam brand", according to new research from Return Path that found the majority of "this is spam" complaints relate to legitimate emails. The solution? Keep recipient enthusiasm high. ... >>
BizReport | Email Marketing October 22, 2009
Prevent spam complaints with quick, easy unsubscribe process
There may come a time when a consumer no longer wants your email communications or, for one reason or another, they aren't happy with what you're sending them. That consumer wants out - they want to unsubscribe. If you don't... >>
BizReport | Email Marketing April 15, 2009
Make unsubscribing from email easy
Consumers are increasingly hitting the "Report as Spam" button when they receive email they perceive to be irrelevant, intrusive or simply lacking in value. To avoid being reported, marketers must make unsubscribe functions obvious and up-front, say email marketing experts.... >>
BizReport | Email Marketing December 14, 2007
Make opting-out a positive learning process
While many email marketers adhere to opt-out laws, many aren’t taking the opportunity to garner feedback and potentially retain a customer by engaging them in an exit conversation, found a recent survey by Lyris.... >>
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