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BizReport | Internet September 03, 2010

Almost every U.S. child age 8+ plays games online

A nationwide survey in the U.S. found that just about every child plays games online and that these games wield more influence on them than any other media. Despite this, investment in the space remains low.... >>

BizReport | Internet April 12, 2010

Not true that younger generations won't pay for digital content

Contrary to popular belief, not everyone demands content for free. A new whitepaper from Ad Age Insights found that even the most demanding digital content consumers, the teens and young adults, understand there is sometimes a price to pay.... >>

BizReport | Advertising archives May 06, 2009

Alloy Media + Marketing adds tweens to expanded platform

Youth-focused media company Alloy Media + Marketing has expanded it's advertising network, focused on the tween market. Tweens are between the ages and 8 and 12. Alloy Media Network has added content and advertising network to the portfolio, giving... >>

BizReport | Search Marketing August 04, 2008

Tweens use search to navigate 'Net

Search is an integral part of a tween’s online toolbox, according to a new study commissioned by DoubleClick Performics, and an online channel much overlooked by many marketing to youngsters.... >>

BizReport | Social Marketing June 29, 2007

Targeting social networkers with widgets

Widgets may be just what marketers need to get themselves noticed on Internet social networks.... >>

BizReport | Social Marketing June 27, 2007

Nearly all U.S. youths on social networking sites

You really can’t overlook social networking sites when looking to target the teen and tweens market. ... >>

BizReport | Social Marketing February 27, 2007

McDonald’s new Filet-O-Fish promotion to target online gamers

McDonald’s makes their branding more interactive and accessible via a new online campaign, promoting the old time favourite – Filet-O-Fish. ... >>

BizReport | Social Marketing January 29, 2007

Nickelodeon launches an online virtual world for tweens

With 32 broadband sites and 139 websites, MTV Networks, of which Nickelodeon is their number one kids’ entertainment brand, is launching a virtual world.... >>

BizReport | Advertising archives November 29, 2006

Online Ads Fuel Christmas Present Pestering

The internet is part of youth culture, but is online advertising adding to children’s usual Christmas pestering?... >>