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BizReport | Advertising April 18, 2016

Videa increases programmatic TV options

New partnerships with supply side programmatic Videa, will bring more programmatic buying options to television. Videa is a Cox Media Group property. The new partnerships will increase their scale for both supply side and demand side options. ... >>

BizReport | Advertising October 26, 2015

DISH tests programmatic portal

Satellite provider DISH is bringing programmatic to television buying. They've begun testing a pay-TV first: a programmatic marketplace that goes impression by impression. ... >>

BizReport | Advertising October 20, 2015

Ad roundup: New video, TV options for brands

In today's advertising roundup, new television and video ad options that should ensure brands have more control and options in the video space - and across video screens. ... >>

BizReport | Advertising October 08, 2015

How to make the most of TV ads

According to some reports the TV audience is shrinking - down by 15% year over year. This has led to TV upfronts going down by up to 10%, and has pushed marketers to look for ways to bolster their TV... >>

BizReport | Advertising September 23, 2015

What the Simulmedia, TiVo Research partnership means for data

This week Simulmedia and TiVo Research announced a partnership that will give brands independent verification to their television campaigns. What does this mean for the TV space? ... >>

BizReport | Advertising July 29, 2015

Brands: How to use programmatic TV buys to your advantage

Programmatic TV is a new form of selling ad space driven by the desire for new buyers to TV. According to one expert programmatic TV will see big increases over the coming months. Here's how it could affect brands. ... >>

BizReport | Advertising July 08, 2015

Collaboration allows brands to measure TV influence

There is a new collaboration out that should give advertisers a better idea of how all those television ad dollars are faring. This week wywy and AppsFlyer released their TV attribution tool, a solution which gives advertisers real time information... >>

BizReport | Advertising June 10, 2015

Ad Roundup: TV and AI solutions and a new integration

In today's advertising roundup, a new solution for buying TV ads based on behaviors and a new solution using artificial intelligence to optimize ROI. ... >>

BizReport | Advertising December 06, 2013

Report: TV ads pushing engagement, intent

Don't count out television when it comes to purchase intent. That is one of the big takeaways from a new study out from Kantar Media and Placed, which shows that television ads in the lead-up to Black Friday pushed in-store... >>

BizReport | Advertising September 10, 2013

Study: Television still driving store traffic

Online video may be garnering more buzz than traditional television, but new data out from Placed finds traditional television still has a place for many retailers. According to the Ratings to Retail - Fall TV 2013 report, television continues to... >>

BizReport | Advertising May 28, 2013

Consumers increasingly augment TV viewing with mobile

New global research highlights the importance of developing and executing a multi-screen marketing strategy to provide consumers with the depth of brand experience multiple channels and devices can offer.... >>

BizReport | Advertising February 12, 2013

FreeWheel: More made-for-tv ads going online

While more original programming is hitting the online video space, for ads, more brands are using existing content to get their message across. According to new data out from FreeWheel, the 'standard' :30 TV commercial became the most used video... >>

BizReport | Advertising September 21, 2012

Brands: How TV continues impacting digital

Television may not have the cache or measurement it once did, but don't knock television off your radar, brands. According to new data out from Convertro television continues impacting not only traffic to branded and non-branded sites, but it is... >>

BizReport | Research May 07, 2007

Will advertisers go for "TiVo-proof" ads?

With more consumers choosing to DVR favorite programs to watch as they have time or switching to online versions of their favorite shows sans all of those pesky commercial breaks, many analysts have said that traditional television advertising is going... >>

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