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BizReport | Email Marketing December 09, 2016

When sending abandoned-cart email, don't stop at one

When sending out abandoned-cart emails, don't just stop at one, says Experian following its latest email benchmark report. ... >>

BizReport | Ecommerce May 27, 2015

Top 3 tips for better triggered emails

Triggered emails are not new in the email strategy department, but many email marketers are still not using triggered emails. One expert offers his top 3 tips for a solid triggered email strategy. ... >>

BizReport | Ecommerce October 08, 2013

80% of retailers fail to send triggered emails after cart abandonment

Online retailers on both sides of the Atlantic are missing out on billions in revenue by failing to send email messages triggered by cart abandonment, according to new research from dotMailer. ... >>

BizReport | Email Marketing March 25, 2013

Consumers respond to triggered emails

The latest email marketing report from Epsilon reveals that triggered emails drive significantly greater open and click-through rates than Business As Usual emails, yet comprise just 5% of total email volume.... >>

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