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BizReport | Trends & Ideas September 19, 2016

Egifts no longer viewed as impersonal, lazy

The rise in the use of technology to store personal data has, in turn, driven the egifts market, according to new research.... >>

BizReport | Trends & Ideas September 09, 2016

Queuing - a British pastime they love to hate

Brits will form a neat line, but retailers need to know that it will not take long for impatience to set in and, potentially, sales to be lost if lines are long. ... >>

BizReport | Trends & Ideas September 09, 2016

Ads in podcasts have massive reach, influence - but hard to measure

The power of podcasts has been revealed in recent research. Now, in the run up to the Interactive Advertising Bureau's second podcast event, new research reveals how podcasts affect the purchase intent of listeners. ... >>

BizReport | Trends & Ideas September 02, 2016

UK consumers ready for smart shopping via IoT

Consumers in the UK are ready for the new age of smart shopping, according to research by digital agency Salmon, in which connected devices make sure they never run out of the essentials.... >>

BizReport | Trends & Ideas August 29, 2016

UK Cards Association tracks rise of contactless payments

The cashless society may not be far away. More payments were made using contactless cards during the first half of 2016 than in all of last year, according to new research out of the UK.... >>

BizReport | Trends & Ideas August 25, 2016

eSports' social following growing faster than traditional sports

The 2016 Gaming Report from Adobe Digital Insights reveals the huge rise in social media mentions of augmented and virtual reality in the last 18 months by gamers, yet shows that marketers are being slow to pick up on the... >>

BizReport | Search Marketing August 22, 2016

The top 5 reasons SEO agencies are fired

Research from London-based artificial intelligence search analytics agency Artios reveals the top five reasons why SEO agencies are fired. ... >>

BizReport | Trends & Ideas August 19, 2016

Millennials - the 'work martyrs' of the U.S. workplace

New research suggests that the 'entitled Millennial', the largest generation in the workforce, harbors attitudes to taking a vacation that will come to negatively affect the U.S.'s work culture.... >>

BizReport | Email Marketing August 17, 2016

Marketers sending more holiday-themed emails, but engagement declining

It is easy for email marketers to latch onto holiday themes, but with so many brands competing to attract consumers' attention with the same tactics, marketers need to focus on the individual rather than the event. ... >>

BizReport | Mobile Marketing August 16, 2016

84% of Millennials use mobile when shopping in physical stores

While Millennials are all about their mobile device, more than half still head to a bricks-and-mortar location to make purchases, according to recent research from Alliance Data, and retailers must embrace their mobile use in-store. ... >>

BizReport | Email Marketing August 16, 2016

Consumers expect more relevant and timely brand emails

New research from Mailjet suggests brands need to focus on timeliness and relevancy if they are to ingratiate themselves with email recipients. ... >>

BizReport | Trends & Ideas August 15, 2016

UK: Marketing, PR firms least likely to embrace analytics

A survey of business owners and marketers across the UK reveals that marketers and PR firms are the worst at measuring the ROI of their digital activities.... >>

BizReport | Mobile Marketing August 15, 2016

Travel brands up their mobile game but skip tablets

A new report from digital user experience agency Sigma reveals that top travel brands have significantly improved their offerings by ensuring their mobile websites are optimized mobile users. ... >>

BizReport | Advertising August 08, 2016

Podcast listeners receptive to advertising

More and more people are listening to podcasts and, according to recent research from media agency the7stars, most listeners are not alienated by advertising within the medium. ... >>

BizReport | Trends & Ideas August 08, 2016

Online video can help sell anything - even insurance

Have you ever watched an online video to help you decide which insurance product to purchase? No? Then you are the majority. According to new research released by digital marketing specialists Speedie Consultants video is a great way to market... >>

BizReport | Internet August 04, 2016

Do you suffer from 'connectivity creep' or 'tech tardiness'?

The Internet and mobile are now integral to everyday life, but more and more people in the UK are taking a step back from technology to re-engage with the real world, according to new research from Ofcom. ... >>

BizReport | Ecommerce August 03, 2016

Could chat bots improve current state of UK customer service?

UK consumers are not at all happy with the level of customer service they are receiving, according to new research from UK estate agent YOPA. Could AI/chat bots be the answer? ... >>

BizReport | Trends & Ideas August 02, 2016

Chat Bots: Intelligence and effectiveness outweigh personality

Could Chat Bots be the answer to today's consumers' need for speed? New research from myclever agency looks at current consumer attitudes towards this increasingly popular AI application. ... >>

BizReport | Ecommerce July 29, 2016

Gen Z's in-store expectations - the next challenge for retailers

The next five years will see a widening gap between shoppers expectations and the reality of what a store can deliver thanks to the coming of age of Generation Z, according to a new report from Vodat International. ... >>

BizReport | Advertising July 27, 2016

LEAN: The key to motivating ad blockers to disable their software

Ad blocking is a significant challenge to advertisers, but a new report from the Interactive Advertising Bureau reveals that all is not lost as many of those using ad blocking software can be convinced to disable it.... >>

BizReport | Trends & Ideas July 25, 2016

Binge-watching shedding its negative connotations

Binge-watching is shedding its negative connotations, according to new research from Gfk MRI, as more and more people say they regularly watch three or more episodes of the same show in one sitting. ... >>

BizReport | Social Marketing July 21, 2016

Social media impacts more people's shopping decisions than TV

A new report from Influence Central reveals the impact on purchase decisions of positive posts and product reviews on social media. ... >>

BizReport | Mobile Marketing July 20, 2016

Mobile the dominant platform for online video viewing

The main platform for online video viewing this year will be mobile, according to new research released this week by media agency ZenithOptimedia, yet the ad dollars continue to go on fixed devices.... >>

BizReport | Advertising July 15, 2016

Emoji - not just for marketing to youngsters

New research from Appboy suggests that marketers could be missing a trick by only using emoji in marketing aimed at younger consumers when, it seems, older users are just as receptive to them. ... >>

BizReport | Trends & Ideas July 13, 2016

4 in 10 interested in driverless cars

As countries around the globe begin to mull over laws and regulations needed for the future of driverless cars, new figures reveal there is real interest among the public.... >>

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