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BizReport | Ecommerce January 26, 2018

66% of marketers using cloud software suites still unable to meet goals

Ahhh, technology - it makes marketers' lives so much easier, doesn't it? Well, not according to recent research from real-time marketing cloud platform Resulticks the results of which found that, despite investment in technology, marketers still aren't able to meet... >>

BizReport | Advertising December 14, 2015

2016 will see rise of 'moment marketing' campaigns

'Moment marketing' is a strategy that you will be hearing a lot more about in the coming twelve months as several reports predict it will be the sector that sees explosive growth in 2016. ... >>

BizReport | Advertising February 12, 2015

Facebook eyes up cinemagraphs to keep users transfixed on ads

Imagine an ad format that transfixes consumers. An ad format that mesmerizes yet is not intrusive. Imagine no more and take a look for yourself at cinemagraphs, Facebook is. ... >>

BizReport | Trends & Ideas January 20, 2015

Fitness tracker and smartwatch users 'fundamentally different'

Research from NPD Connected Intelligence reveals that there is no average consumer for the wearables market. Users of fitness trackers and smartwatches are "fundamentally different".... >>

BizReport | Email Marketing December 15, 2014

Despite surge in new marketing technology, email remains king

Despite all the various channels available to marketers today, it's an old favorite that remains top when it comes to generating ROI, according to a new study from Campaigner.... >>

BizReport | Trends & Ideas August 20, 2014

Forecast: 250 million smart wearables in use by 2018

Wrist-worn devices will dominate the smart wearables market in the coming years, according to CCS Insight's new global forecast, with shipments growing from 2013's 9.7 million to 135 million in 2018.... >>