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BizReport | Internet March 01, 2013

Study: Optimized travel pages push conversion rates

It's no secret that optimizing landing pages can increase click thrus and conversions. But with more and more travel-minded shoppers turning to the online space to research destinations and make travel purchases, a new study puts more emphasis on travel... >>

BizReport | Blogs & Content archives August 23, 2011

US businesses pushing more cash into travel

Although there are a number of ways to conference within the office and even office to office, US businesses are still paying high prices to send their employees to conferences, meetings and other affairs. In fact the cost of business... >>

BizReport | Research archives March 31, 2010

Eyeblaster: Rich media doubles purchases in travel sector

When it comes to travel, one of the hottest sectors in advertising, it seems that consumers are underserved. For airline specific ads, that is. According to a recent Eyeblaster report consumers are underexposed to airline ads, in a time when... >>

BizReport | Blogs & Content archives February 11, 2009

Two more sites join Travel Ad Network

Travel marketers wanting to reach more in-market consumers have another reason to sign on with the Travel Ad Network (TAN): two more travel destinations have joined. This week TAN announced that both PlanetEye and ExpertFlyer had joined the network, giving... >>

BizReport | Research archives January 13, 2009

Travel marketers may have best luck with most trafficked sites

In some retail categories it makes sense for marketers to target consumers on smaller, niche websites; not so for travel. Travel is one of the categories in which it makes much more sense to stick with highly trafficked websites rather... >>

BizReport | Research archives December 10, 2008

Report: Money may be tight but travel is still important

Despite the current economic troubles in the US, consumers are still visiting travel sites to research trips and deals or just to dream. That means marketers would be well served to continue advertising with the most visited travel hubs.... >>

BizReport | Advertising archives July 29, 2008

Compete: Targeted ads great for travel sites

With the travel category heating up, now is a good time to consider advertising with a travel website. The key is to focus the ad campaign specifically for the travel industry according to a new report from metrics firm Compete,... >>