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BizReport | Advertising July 03, 2020

Reports: How consumers are reacting as stay-home orders lift

As states begin to re-open but with cases of COVID-19 still spiking around the US, many consumers are changing their minds about what to do next. According to new data out from Engine Insights more than half (54%) of consumers... >>

BizReport | Advertising archives July 25, 2019

As ad spend grows, brands zero in on consumers

The bulk of the travel ad spend being spent by brands in four specific areas: Travel Agents/Bookers (32%), Airlines (22%), Hotels/Resorts/Casinos (20%) and Tourism (10%), and that spending continues to grow. According to new Eyeota data these advertisers are are... >>

BizReport | Advertising archives June 29, 2019

Reports ID how travelers use mobile during trips

Books of maps, stopping at gas stations for directions. Printing specific directions from mapping sites. Over the years, travelers have used these options and more to get to their destinations. But, with the advent of mobile, many simply turn to... >>

BizReport | Social Marketing October 06, 2017

What summer travel trends mean for online marketers

Trends in summer travel may have an impact on how online marketers connect with people. Socialbakers had broken out some of the biggest trends through the summer travel season, and chief among this is that self-serve travel options - like... >>

BizReport | Ecommerce archives March 30, 2017

Report shows Southwest winning digital airline wars

While cost may be the deciding factor in airline travel for many customers, it is not the only factor. In fact, according to new data from Hitwise, a division of Connexity, geography is now playing a large role, as well.... >>

BizReport | Advertising archives March 17, 2017

4 trends to watch in travel

People will always travel, and they will always pre-plan those trips. Here are four trends that travel brands should watch this year. ... >>

BizReport | Advertising archives February 24, 2017

Top 3 tips to strengthen travel-based ad strategy

With both spring break and summer holiday seasons coming up fast, now is the time for travel brands, hotels, and even rental car agencies to brush up on their advertising strategies. Here are three tips. ... >>

BizReport | Advertising archives January 12, 2017

Report: Distance key to travel advertising

There may be a better way to target vacation planners: distance. According to new data out from Hitwise, a division of Connexity, there are subtle differences between two groups of travelers - those who are planning getaways within the US... >>

BizReport | Blogs & Content archives October 26, 2016

Top 3 tips to improve travel marketing strategy

With more travel-bound consumers using mobile devices to research destinations, buy tickets, and check-in to their airlines or rental cars, it is very important for travel brands to personalize the content on their site. Here are three tips to do... >>

BizReport | Ecommerce archives October 13, 2016

Travel Roundup: Travelers using multiple devices, not just interested in hotels

When it comes to traveling, consumers aren't just looking at hotels, and they aren't only looking from their desktop devices. ... >>

BizReport | Ecommerce archives September 09, 2016

Study: Vacationers want to buy now, pay later

Travel brands would be smart to begin offering payment options for vacation planners. That is one takeaway from a new Worldpay study which found that most travelers (75%, globally) want payment options when it comes to paying for an upcoming... >>

BizReport | Mobile Marketing June 28, 2016

Expert: Travel brands need responsive design

On average, US consumers are spending more than four hours per day on mobile devices, and about half of travelers (globally) are using mobile sites to either plan or book trips. But, according to one expert, travel brands are not... >>

BizReport | Advertising archives April 22, 2016

Report: Travelers looking at staycations

The summer travel season is right around the corner in the US, and one report indicates local destinations may see an increase in traffic. Connexity's Hitwise has released new data that indicates more Americans are looking at destinations that don't... >>

BizReport | Ecommerce archives February 17, 2016

Survey: Airlines missing the loyalty mark

In loyalty marketing most businesses err on the side of discounts. The problem with that, according to one new survey, is that discounts aren't as influential to travel rewards program members than many brands think. In fact, fewer than one-quarter... >>

BizReport | Advertising archives July 30, 2015

How travel brands can stop fraud

The online travel space is expanding quickly. Consumers are looking for trip information across devices, but many want options in lodging, airfare and car rentals as well as content, and as with all ecommerce the experience is key. But among... >>

BizReport | Mobile Marketing April 21, 2015

Report: State of mobile travel

Online may not be the new destination of choice for travel-minded people. That according to a new infographic out from AppLift. According to their conclusions mobile is the place more travelers go first when planning a trip. ... >>

BizReport | Advertising archives April 17, 2015

How travel brands can do more with data

In the online space there is a wealth of data on travelers, but according to one expert the data isn't being used to its potential. And that is causing some travel brands to miss out on engagement opportunities.... >>

BizReport | Ecommerce archives September 02, 2014

Webtrends: Top 3 tips to improve online bookings

The summer travel season is drawing to a close in the US, but winter travel - for the holidays as well as ski getaways - is right around the corner. According to a recent PhoCusWright survey about 41% of travelers... >>

BizReport | Mobile Marketing June 25, 2014

Study: Travel sites blowing mobile

This summer more travelers are going mobile, but when it comes to finding those travel minded consumers, many travel brands are blowing it. At least in the mobile space. According to new data out from The Search Agency, the top... >>

BizReport | Mobile Marketing May 05, 2014

Study: Mobile travel revs to top $55b

Over the next four years the mobile travel vertical is expected to see significant growth, moving from $16 billion (2013) to just over $55 billion by 2017. But how are consumers using mobile to find, book and enjoy trips? New... >>

BizReport | Mobile Marketing February 19, 2013

Nucleus: More than a quarter of travel website browsing via mobile

UK-based brand and digital consultancy, Nucleus, has released findings of a web browsing study that reveals over a quarter of traffic to travel websites now comes from mobile, a significant increase from six months ago. ... >>

BizReport | Loyalty Marketing January 28, 2013

63% of travelers don't want to engage airlines, hotels via social media

Today's travel bookers and travelers aren't using social and mobile to interact with brands and book a vacation. New research from Deloitte reveals that it's the tried-and-tested online methods that remain popular today. ... >>

BizReport | December 05, 2012

No review, no booking say TripAdvisor users

New research by PhoCusWright for TripAdvisor reveals that more than half of the review site's users would not consider booking accommodation that had no reviews while extreme comments are ignored by 6 in 10. ... >>

BizReport | Mobile Marketing July 31, 2012

Millennial Media: Travel vertical up 200% YoY

The travel vertical is speeding through the mobile space. That according to new data from Millennial Media; the company has released a special SMART report focusing on the travel category, which ranks third for the mobile space behind Telecom and... >>

BizReport | Ecommerce archives September 01, 2010

Rise in smartphone use for travel-related tasks

Travel marketers need to ensure information on their websites is also available in a format compatible with smartphones, according to new research undertaken by travel marketing firm Ypartnership and Harrison Group.... >>

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