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BizReport | December 27, 2012

Google Gmail search trial adds to benefits of sending confirmation emails

Sending confirmation emails to customers reinforces a brand and can lead to repeat purchase, among other things, but there's soon to be a new benefit to sending out confirmation emails, particularly to those customers who use a Gmail account. ... >>

BizReport | Ecommerce archives December 12, 2012

India: Online booking of air, rail tickets rises significantly

New figures released by the Internet & Mobile Association of India reveals significant growth in online booking for air and travel tickets over the last year, and Google India launches the country's first ever Black Friday equivalent.... >>

BizReport | October 26, 2012

Rise in UK consumers turning to high street travel agents for advice

New research released by the Association of British Travel Agents shows consumers in the UK increasingly value the services of high street travel agents, despite the wide variety of choice and information to be found online. ... >>

BizReport | Social Marketing September 05, 2012

Forget 'Likes', use 'Were Here' for better travel metrics

A British budget-holiday website claims to be the first to utilize Facebook's 'Were Here' API to produce a ranking of the top 10 destinations that is more representative of user engagement than 'Likes'. ... >>

BizReport | Loyalty Marketing September 03, 2012

Travel: Responding to customer reviews increases loyalty and bookings

Hotels are missing out on a valuable opportunity to create loyalty and interest when they fail to respond to reviews customers leave online, according to new research from online reputation experts TrustYou. ... >>

BizReport | Email Marketing August 28, 2012

Silverpop: Travel sector has worst email CTRs

In its 2012 Email Marketing Metrics Benchmark Study, digital marketing technology provider Silverpop reveals that the travel sector is the worst-performing in terms of click-through rates.... >>

BizReport | Internet June 25, 2012

Connected travelers suffering technology-separation anxiety

Mobile computing devices are keeping travelers connected, but not without some consequences. Many of today's connected travelers are suffering from technology-separation anxiety, with some even putting their health and vacation enjoyment at risk. ... >>

BizReport | Mobile Marketing June 20, 2012

Consumers want to book airline tickets by mobile

Airlines can attract more mobile customers by allowing them to pay for flights via a mobile device, according to new research from payment processing firm WorldPay. Half of respondents said they would use their smartphone or tablet to purchase an... >>

BizReport | Ecommerce archives June 18, 2012

London Olympics boosts traffic to money-saving website by 130%

The Olympics is generating increased interest from budget-conscious foreigners looking to save money when they visit the UK for the games. ... >>

BizReport | Ecommerce archives June 10, 2012

OTAs used for holiday research but budget-conscious Brits prefer to book direct

The UK may be in the midst of another recession but that isn't dampening plans for taking a vacation, according Kantar Media Compete's Online Shopper Intelligence Report. Many British travelers are choosing to book direct rather than use online travel... >>

BizReport | Ecommerce archives March 22, 2012

Research shows Americans to travel more, book more online

Concerns about the economy still linger but, according to a Travelocity survey, vacations aren't taking a back seat. More Americans plan to get away this year than last and, as new research from yStats.com shows, more travel arrangements will be... >>

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