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BizReport | Ecommerce archives September 25, 2014

Travelers will pay more for hotels with better travel reviews

A unique study, using simulated booking engines and heat mapping technology, has shown a link between reviews and hotel conversion rates and pricing. ... >>

BizReport | Ecommerce archives September 11, 2014

Convenience, price drive affluent travelers to use travel service providers instead of OTAs

According to a new survey by market research company MMGY Global, almost half of affluent Americans prefer to use the services of travel service providers rather than online travel agencies to book travel.... >>

BizReport | Mobile Marketing July 30, 2014

43% of all traffic to travel websites now comes from mobile

Mobile devices accounted for almost half of all traffic to travel websites in June this year, according to recent figures released by digital consultancy Nucleus.... >>

BizReport | Ecommerce archives May 30, 2014

Holiday planning starts online with search

It's not just travel deals that need to be in tip top condition as the holiday season approaches. Marketers need to ensure their digital offerings are up to scratch, too, as most U.S. travelers head online to plan their vacations.... >>

BizReport | Research archives April 16, 2014

Report: Travel sites missing the data mark

A new report indicates travel sites may not be connecting well with in-market consumers - and the reason could be a lack of analytics. While online travel hubs are hotspots for many travelers the new report indicates while specific travel... >>

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