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BizReport | Advertising September 08, 2017

Portrait of a travel-minded consumer

There is new data that paints a picture of what consumers are doing online in the days and weeks leading up to travel. This is what marketers need to know. ... >>

BizReport | Advertising March 17, 2017

4 trends to watch in travel

People will always travel, and they will always pre-plan those trips. Here are four trends that travel brands should watch this year. ... >>

BizReport | Advertising January 12, 2017

Report: Distance key to travel advertising

There may be a better way to target vacation planners: distance. According to new data out from Hitwise, a division of Connexity, there are subtle differences between two groups of travelers - those who are planning getaways within the US... >>

BizReport | Advertising July 30, 2015

How travel brands can stop fraud

The online travel space is expanding quickly. Consumers are looking for trip information across devices, but many want options in lodging, airfare and car rentals as well as content, and as with all ecommerce the experience is key. But among... >>

BizReport | Blogs & Content November 11, 2014

Travel the focus of new platform

Travel continues to bring consumers online. Researching vacation destinations, planning business trips and sometimes just looking at what is 'out there' are just some of the ways consumers are engaging with travel content. New this week, the ADARA Magellan Platform,... >>

BizReport | Blogs & Content June 26, 2014

Study: Travelers looking early for bookings

A new study indicates travelers - for both business and pleasure - are taking advantage of online offerings to make destination decisions. From how they'll get there - plan, rental car, train - to where they'll stay once they arrive,... >>

BizReport | Mobile Marketing June 11, 2014

Yahoo: Summer travelers looking online

School is out for nearly all of us in the US. That means parents and young adults are looking up hotspots for summer vacation travel. And, according to new data out from Yahoo, they aren't just calling a travel agent... >>

BizReport | Research April 16, 2014

Report: Travel sites missing the data mark

A new report indicates travel sites may not be connecting well with in-market consumers - and the reason could be a lack of analytics. While online travel hubs are hotspots for many travelers the new report indicates while specific travel... >>

BizReport | Research July 24, 2013

Reports: Travel still top of consumers' interests

Summer in Northern Hemisphere may be half over, but that isn't stopping travel plans - especially those who haven't finalized destinations yet. According to the 2013 Harris Poll EquiTrend study vacations are getting a lot of attention, especially from budget-minded... >>

BizReport | Social Marketing May 24, 2013

Travel: Paid search spend continues downward trend

New data highlights a continuing downward trend in paid search spend in the travel category on U.S. AdWords since 2010. Why might that be? AdGooroo thinks they know. ... >>

BizReport | Mobile Marketing May 22, 2013

JiWire: Mobile engaging travel consumers

Travel brands: don't forget mobile in those summer campaigns. According to new data out from JiWire travel is especially engaging via mobile. Their new report shows more than half of consumers used a mobile device to book travel plans -... >>

BizReport | Internet March 01, 2013

Study: Optimized travel pages push conversion rates

It's no secret that optimizing landing pages can increase click thrus and conversions. But with more and more travel-minded shoppers turning to the online space to research destinations and make travel purchases, a new study puts more emphasis on travel... >>

BizReport | Research August 07, 2012

Report: Pack the car, we're vacationing

Move over stay-cations, Americans are putting a little extra spending cash into vacation for the first time in several years, and they are actually leaving town. New data from comScore and Bizo finds a number of professionals are looking into... >>

BizReport | Blogs & Content January 09, 2012

Travelers looking for more detail, deals when planning trips

The holiday season and summer months have been traditional vacation/trip months, but according to data from Hitwise, travel is relying less on seasons. Yes months like July and January are still heavy trip-planning favorites but the spike isn't as dramatic... >>

BizReport | Blogs & Content November 15, 2011

New traveler-focused media platform released

One of the hottest areas on the Internet? The travel sector. Whether planning for actual vacations, scheduling business trips or just dreaming of warmer climates, consumers are hitting travel sites hard these days. The new Sojern Media platform may change... >>

BizReport | Blogs & Content August 23, 2011

US businesses pushing more cash into travel

Although there are a number of ways to conference within the office and even office to office, US businesses are still paying high prices to send their employees to conferences, meetings and other affairs. In fact the cost of business... >>

BizReport | Blogs & Content August 03, 2011

Travel consumers looking for specific information

Summer is winding down the US, which many schools set to return to session by the end of the month. But that isn't curtailing travel plans. Those who haven't yet vacationed are still planning a summer getaway according to a... >>

BizReport | Mobile Marketing July 27, 2011

Study: Mobile consumers making plans on the go

It's no secret that mobile consumers are primarily logging on to the Web from outside locations - in a car, on a sidewalk, in a mall. But, did you know that mobile consumers aren't just day-to-day traveling? A new report... >>

BizReport | Research May 25, 2011

Summer at hand, consumers looking for travel deals

With the unofficial launch of summer just a few days away here in the US, consumers are looking to get away. Although some experts expect the summer travel season to decline because of gas prices, early information shows an increase... >>

BizReport | Ecommerce April 29, 2011

Survey: People considering vacations but aren't planning

As April winds down, the US consumer base is beginning to think about summer vacations. The problem, according to a recent survey, is that they are thinking but aren't purchasing travel packages or finalizing plans. The longer consumers wait to... >>

BizReport | Research January 12, 2011

2011 Travel: Will consumers stay or will they go?

There have been many changes in the US since the 2008/2009 recession: consumers have changed a few spending habits and have begun staying home more often. But with the 2010 holiday season in the books, it seems that some old... >>

BizReport | Research March 31, 2010

Eyeblaster: Rich media doubles purchases in travel sector

When it comes to travel, one of the hottest sectors in advertising, it seems that consumers are underserved. For airline specific ads, that is. According to a recent Eyeblaster report consumers are underexposed to airline ads, in a time when... >>

BizReport | Research January 12, 2010

Travel packages may help marketers in 2010

Despite the struggling economy, consumers still plan to travel. Packages, especially, may be key for marketers moving into the heavy 2010 travel seasons. According to a recent Gallup Poll about half of Americans say they won't cut back on travel... >>

BizReport | Advertising October 16, 2009

September Trends: Search, Travel continue to be hot categories

With the global economy still struggling, marketers are looking for something a little extra to help plan holiday campaigns. That extra? Metrics. Hitwise, Nielsen Online and comScore, three of the largest metrics firms, have released a trio of reports that... >>

BizReport | Blogs & Content March 10, 2009

As economy worsens online dating, travel heats up

As online marketers look for new areas in which to target in-market consumers, two specific niches may be opening up. According to a recent HitWise report online dating and online travel websites continue to see an upswing in traffic.... >>

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