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BizReport | Trends & Ideas December 07, 2017

Set-jetting increasing as fans flock to TV show locations

Forget jet-setting, today's trend is for set-jetting as more and more consumers choose their holiday destination based on a favorite movie or television show. ... >>

BizReport | Trends & Ideas July 25, 2017

Corporate space sharing next high-growth sector of sharing economy

Juniper's latest research reveals that transport and space sectors will continue to dominate the sharing economy while corporate space sharing is predicted to become the next high-growth sector. ... >>

BizReport | Search Marketing July 13, 2017

Travel brands with 'highly browsable experience' rank higher in Google

New research published this week by Searchmetrics provides those in the travel industry with insight into search ranking factors to enable improved visibility in Google searches. ... >>

BizReport | Advertising July 04, 2017

Popularity of festival tourism provides opportunities for brands

Brands should pay attention to Europe's music scene this summer, according to new research, as more and more people head abroad for music festivals. ... >>

BizReport | Email Marketing June 22, 2017

Hotels failing to adequately communicate with guests prior to check-in

New research from TrustYou highlights hotel guests' experiences and expectations surrounding pre-arrival communications from their accommodation provider. ... >>

BizReport | Advertising May 29, 2017

Deals and promotions, not celebs or blogs, inspire vacation destination choice

Deals and promotions are the main inspiration for vacation destinations, according to new research from Expedia Media Solutions, way ahead of social media search or a celebrity endorsement. ... >>

BizReport | Mobile Marketing May 23, 2017

Why are consumers downloading, and deleting, travel apps?

Why do consumers download travel apps? A new study from Google provides travel marketers with insights into consumer choices and behavior. ... >>

BizReport | Trends & Ideas May 17, 2017

Travel tech: Chatbot use on the rise

Chatbot use is on the rise within the travel industry, according to new research from travel search engine Kayak.co.uk, although it is far from mainstream with the majority of consumers having never heard of them. ... >>

BizReport | Social Marketing April 24, 2017

Travel marketers cite Facebook as the most effective platform

Travel marketers are increasingly harnessing the power of social media thanks to the depth of information on users that those platforms can provide. ... >>

BizReport | Search Marketing April 24, 2017

Bing: Voice searches for hotels up 343% YoY

Voice technology simplifies consumers' lives and, according to new data from Bing, it is simplifying travel searches, too. ... >>

BizReport | Law & Regulation April 11, 2017

EU 'sweep' finds issue with 66% of travel booking, price comparison websites

A coordinated screening of hundreds of travel booking and price comparison websites across the European Union reveals that two-thirds provided prices that were not reliable. ... >>

BizReport | Search Marketing April 04, 2017

AccorHotels.com launches MoodMatch using Hotel DNA from Travelsify

This week sees the launch of a travel search engine experience based entirely on the mood of the traveler and using Hotel DNA to find the right match. ... >>

BizReport | Social Marketing March 30, 2017

Experiences - not amenities - create most social media chatter about hotels

What are the features of a hotel that guests talk about the most on social media? New research from location-based social platform, Local Measure, has the answers. ... >>

BizReport | Ecommerce March 21, 2017

Leisure travel most popular discretionary spending category in UK

New research reveals that consumers in the UK would rather cut back on dining out than go without leisure travel. ... >>

BizReport | Trends & Ideas March 08, 2017

Hitwise identifies significant rise in traffic from YouTube to travel booking websites

Traffic from YouTube to travel booking and price comparison sites has risen significantly among Brits in the last three years, according to new research from Hitwise. ... >>

BizReport | Ecommerce March 07, 2017

OTA mobile traffic outpaces desktop in UK and Italy

With smartphones now the primary device for accessing the Internet in the UK, it comes as now surprise to learn that European online travel agent eDreams ODIGEO reports more of its traffic coming from mobile than desktop. ... >>

BizReport | Search Marketing March 03, 2017

73% of searches for economy hotels made on mobile

Nearly three-quarters of searches for economy hotels are made on a mobile device, according to new research from performance marketing engine Sojern. ... >>

BizReport | Search Marketing January 27, 2017

Consumers eliminate hotels with less than 3-star reviews from accommodation research

A new study following the path to decision during travelers' search for accommodation reveals the significant role of search engines and review ratings. ... >>

BizReport | Ecommerce January 23, 2017

Global online travel market to exceed $1billion by 2022

A new report from Allied Market Research forecasts that in the next five years the global online travel market is estimated to exceed one billion dollars (US). ... >>

BizReport | Mobile Marketing December 14, 2016

Mobile is, quite literally, the key to the future of hotel booking

The use of mobile apps in travel planning and right through the duration of a trip is increasingly important to travelers. Hotels.com is launching a new app feature that will take this one step further, and allow travelers to unlock... >>

BizReport | Trends & Ideas December 13, 2016

Report forecasts Airbnb threat to hotels greater than anticipated

An updated report from Morgan Stanley suggests Airbnb could be "a bigger threat to hotels" than had been earlier anticipated. ... >>

BizReport | Trends & Ideas November 30, 2016

Millennials prioritize travel over paying off debts or investing in a home

Millennials, the second-largest group of consumers in the U.S., are traveling more for both business and leisure than any other generation before them, according to a new study from research firm GfK, and that is great news for travel companies.... >>

BizReport | Mobile Marketing November 22, 2016

Survey reveals impact of wi-fi availability on business travel choices

A new survey reveals the extent to which the availability of wi-fi affects busines travelers' purchase decisions. ... >>

BizReport | Trends & Ideas October 17, 2016

Hotels and guests differ on in-room entertainment offerings

What hotels consider important aspects of in-room entertainment differs from that of their guests, according to a new report released by ADB.... >>

BizReport | Email Marketing October 04, 2016

Travel brands overlooking Grey Pound opportunities

Travel brands are missing out on sales opportunities by failing to engage with older generations, according to new research released by email service provider, Mailjet.... >>

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