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BizReport | Ecommerce archives January 24, 2018

Your English-only website is putting off many potential customers

Personalization is key to ecommerce success, yet few brands are going so far as directing resources towards reaching Internet users who do not speak English. With more and more of the non-English speaking world coming online, translation - or to... >>

BizReport | Social Marketing June 23, 2016

Instagram reaches new milestone and announces translation button

Social network Instagram has notched up a new milestone, reaching a new community high of more than half a billion users. A new translation button has also been announced as Instagram's global audience grows.... >>

BizReport | Advertising archives October 20, 2015

Research suggests marketers choose cheap subtitles over expensive dubbing

Creating one advert to be run on television or video across several countries requires that it be understood by a large audience that includes many different languages. Should advertisers use subtitles, or dubbing? New research from EMLYON business school may... >>

BizReport | Blogs & Content archives April 22, 2015

Expert: Brands need localization as well as translation

Getting the language right is more than translating an ad from German to Dutch or English. That according to an expert in the field who suggests that brands looking at international expansion need to take into account the differences within... >>

BizReport | Advertising archives December 10, 2014

Translation vs. transcreation - the difference is cultural

Translation is just the first step towards addressing your audience in a language they understand. To truly translate marketing messages, however, there's another step that marketers must consider - transcreation.... >>

BizReport | Advertising archives December 08, 2014

Does your marketing content speak to consumers in a language they understand?

Non-existent translation budgets are forcing the majority of marketers to address their audience in English despite nearly half of some customer bases being based outside the U.S., according to new findings released by translation technology firm Smartling.... >>

BizReport | Ecommerce archives October 17, 2013

UK businesses failing to provide websites in foreign languages

An ethnocentric attitude among business owners is leading to potential loss of revenue, particularly among business to consumer companies, according to new research findings released by UK-based translation and transcription services firm Global Lingo.... >>

BizReport | Blogs & Content archives April 12, 2010

What translation means for SEO

When it comes to international marketing there is a right way to do it for advertising and a right way to translate for content. Are they the same? Not exactly according to Language Weaver's Swamy Viswanathan. ... >>

BizReport | Ecommerce archives April 01, 2010

3 tips for better international affiliate marketing

The international marketplace is expanding rapidly, but nowhere is it being seen more than in the affiliate marketing space. But, just a straight marketing campaign can falter without international expertise, affiliate marketing will falter if the message and currency aren't... >>

BizReport | Advertising archives March 04, 2010

Translation Part II: The case for transcreation

When it comes to capturing a broader audience, most marketers are looking to international markets. Whether it is a Canadian brand launching in the US or a European brand looking into the South American market, there are language barriers that... >>

BizReport | Advertising archives March 03, 2010

International Marketing: Translation isn't enough

It is no secret that with the advent of the Internet the world became much smaller. Not only are children communicating with classrooms half-way around the world, but business is now being conducted within seconds between etailers in Europe and... >>

BizReport | Ecommerce archives June 09, 2009

English-only websites stunt global reach

The Internet has opened up the world. Online retailers can sell to anyone, anywhere. But can folk in far-flung corners of the globe easily find your website, and even if they could, would they be able to understand it?... >>

BizReport | Research archives July 11, 2007

Online businesses need to mind their language

Despite the Internet breaking down barriers between markets a recent study finds that European companies do more business outside of their native countries than their American counterparts.... >>