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BizReport | Advertising archives December 10, 2014

Translation vs. transcreation - the difference is cultural

Translation is just the first step towards addressing your audience in a language they understand. To truly translate marketing messages, however, there's another step that marketers must consider - transcreation.... >>

BizReport | Advertising archives March 04, 2010

Translation Part II: The case for transcreation

When it comes to capturing a broader audience, most marketers are looking to international markets. Whether it is a Canadian brand launching in the US or a European brand looking into the South American market, there are language barriers that... >>