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BizReport | Email Marketing October 23, 2008

Ensure transactional email messages are recognizable

Vague subject lines, unrecognizable sender information and overly long body text are all to blame for the often pitiful user experience offered by transactional messages, says usability expert Jakob Nielsen in his latest Alertbox post. ... >>

BizReport | Ecommerce September 10, 2008

Can an opt-out plan increase your profile?

To comply with email best practices and CAN-SPAM legislation, email marketers must have an opt-out policy. But, is there more than you can do than send a simple "You've Been Unsubscribed" message? Of course there is, but there are rules... >>

BizReport | Email Marketing August 18, 2008

Are your transactional emails experience filled?

If your answer is "no" or "I don't know", you could be missing out on future purchases by repeat consumers. Transactional emails are one of the biggest disappointments for most email marketers because they are ignored by consumers. The reason?... >>

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