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BizReport | Ecommerce September 09, 2008

ShopAds meld e-commerce with display advertising

Banner blindness is driving advertisers to come up with more creative ways of engaging consumers and making a sale. A new product from Adgregate Markets aims to bring e-commerce to display advertising to encourage just that.... >>

BizReport | Advertising December 17, 2007

Paramount using transactional banner ads

Back in July, Tailgate launched a fully transactional web 2.0 banner ad system. It enables consumers to make a purchase by entering their credit card details directly into an interactive “transactional banner ad”. ... >>

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