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BizReport | Trends & Ideas archives June 12, 2017

New report reveals viewing on a TV set an 'and' not an 'or'

The death of print media and television has long been a topic of speculation but, according to Kantar Media's new DIMENSION study, traditional media isn't dying any time soon. ... >>

BizReport | Advertising archives March 01, 2017

Media buyers, planners using more mobile video than TV in ad campaigns

The UK media landscape is at tipping point, according to new research from AdColony, with media buyers and planners using more mobile video in their ad campaigns than TV. ... >>

BizReport | Advertising archives June 30, 2016

Study IDs how Millennials engage with traditional media

While Millennials do spend the bulk of their time in the digital media space, they haven't completely cut out traditional media - newspapers, radio and television. The key for brands is to know what Millennials want in these spaces. ... >>

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