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BizReport | Advertising March 25, 2009

YouTube's large format ads a hit with movie studios

Movies have a way of making everything seem bigger and bolder, and now their ads are going that way, too. YouTube recently experimented with the use of larger masthead ads for studios and networks, and now Lionsgate Pictures is getting... >>

BizReport | Research July 09, 2008

Advertising Perceptions: Online ad spend to rise, offline to fall

Marketing research company Advertising Perceptions has released the latest data from its survey of marketing executives into their planned ad spend over the next six months. ... >>

BizReport | Advertising September 25, 2007

Survey: economy will push more ad dollars online

With more and more advertisers looking for a better return on their investments, many are considering online platforms to get it. According to a recent study for MediaPost, the current economy will push even more advertising dollars into the online... >>

BizReport | Research May 01, 2007

Revenues rise for U.S. agencies

U.S. marketing communications agencies saw revenues jump by 8.8 percent in 2006, the largest rise in almost five years.... >>

BizReport | Advertising January 15, 2007

CBS, Google to Deal for Radio, TV Ads?

Google apparently isn’t satisfied with online and newspaper advertising. According to reports from MediaBuyerPlanner, the online giant is in talks with the CBS networks to provide ad sales for radio inventory.... >>

BizReport | Research December 05, 2006

Online Ad Spend Surging As Traditional Growth Slows

A leading advertising forecaster is expecting online ad growth to surge in 2007, despite an expected moderate overall ad spend.... >>

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