RSS feed Get our RSS feed

News by Topic




BizReport : Tags : Tag Results

Tag Results

Search this site:

21 Tag Results

Pagination:

21 result(s) displayed (1 - 21):

BizReport | Advertising May 05, 2017

Report predicts significant rise in audience ID ad spend

Ad spend on audience IDs is set to triple in the next few years, according to new data released by Yahoo and Enders Analysis. ... >>

BizReport | Mobile Marketing April 09, 2014

Consumers do not want to be stalked in-store via smartphone

Consumers are less likely to shop in a store that has a smartphone tracking program in place, even if it is a favorite retailer, according to a new survey from OpinionLab.... >>

BizReport | Mobile Marketing November 11, 2013

Google to track 'real world' shopping activity to demonstrate effectiveness of mobile ads

Google has tracked people's online movements for years, and has more recently delved into location tracking. But recent reports reveal the Internet giant is to put that real-world tracking data to good use by tracking store visits against whether a... >>

BizReport | Advertising May 20, 2009

Study: Consumers less responsive to advertising

New research from marketing effectiveness tracking company, The Fournaise Marketing Group, shows that consumers were less responsive to ads during the first quarter of 2009 compared with the same period last year. ... >>

BizReport | Advertising May 19, 2009

DoubleVerify launches real-time ad insertion tracking system

Budgets are tight and every penny needs to be accounted for, so a system that claims to help those in the marketing industry attain a higher level of ROI is bound to make many marketers prick up their ears.... >>

BizReport | Ecommerce May 06, 2009

Are you tracking website abandonment? Few are.

In order in increase conversions and grow sales, online retailers need to know the reason why some consumers abandon their website, whether or not they visit a shopping-cart page.... >>

BizReport | Social Marketing April 17, 2009

Measure Twitter effectiveness by tracking retweets

Many marketers are finding it hard to measure, and therefore justify, social media. But with Twitter, at least, there's a way to track the effectiveness of your tweets - by tracking retweets. ... >>

BizReport | Email Marketing April 07, 2009

eROI: Email marketers fail to track results

Almost 20% of email marketers in the U.S. have no way of knowing whether or not their email campaigns have been successful, according to a new survey from interactive and email marketing agency eROI. ... >>

BizReport | Advertising March 20, 2009

Google AdWords introduces new coupon template

The use of coupons usually rises in times of financial hardship and while stores have seen their usage rise, online is seeing its fair share, too. Now Google is bringing coupon-style creative to AdWords templates. ... >>

BizReport | Trends & Ideas March 07, 2009

More tools to track Twitter

It seems everyone is talking about, or on, Twitter. But how do you cut through all the noise and track what is being said about you and your products? Web analytics firm Omniture is the latest outfit to come up... >>

BizReport | Social Marketing February 19, 2009

Scout Labs brings affordable social media tracking tool out of beta

Another social media tracking tool has been launched, this time with marketers' budgets in mind. Scout Labs scours blogs and other social media to find out what consumers are saying about your product or company.... >>

BizReport | Internet January 29, 2009

Consumers care about online privacy, need educating

This week played host to Data Privacy Day, and the timely release of a few reports into consumer awareness of online privacy. In general, most found that while consumers do care about the security of their online data, they are... >>

BizReport | Social Marketing January 29, 2009

BuzzGain enables marketers to hear online voices

Measuring and tracking social media is a head-scratcher for many. However, a new tool cuts through the noise created by social media and allows marketers to listen, learn and analyze. ... >>

BizReport | Trends & Ideas October 31, 2008

comScore adds distributed web content tracking

comScore is addressing the need for marketers to be able to track the reach of distributed web content by significantly extending their existing Media Metrix service.... >>

BizReport | Social Marketing October 20, 2008

Silverpop enables social marketing via email

New technology can now offer marketers a slice of social networking action just by sending an email. How? By using Silverpop's new 'Share-to-Social' feature.... >>

BizReport | Advertising November 01, 2007

AOL gives users behavioral targeting lesson

AOL expands on Tacoda's existing online campaign to educate their users on the use of behavioral targeting in advertising, and the benefits associated with it. ... >>

BizReport | Advertising October 31, 2007

Privacy advocates call for do-not-track list

Consumer-privacy advocates are holding a press conference tomorrow, just two days before the Federal Trade Commission holds a workshop dedicated to ad targeting and Internet privacy. ... >>

BizReport | Email Marketing February 09, 2007

Email marketing census reveals campaign ROI inadequately tracked

A recent email marketing industry census has revealed poor measurement and tracking of return on investment (ROI).... >>

BizReport | Advertising January 31, 2007

Should companies tell consumers when their net usage is being tracked?

In November, 2006, the Center for Digital Democracy and the U.S. Public Interest Research Group filed a hefty complaint with the FTC, claiming that some techniques used by behavioral ad networks were unfair and deceptive marketing activities.... >>

BizReport | Search Marketing December 28, 2006

Pixsy Releases Widget For All Websites

Pixsy Corporation, a relative newcomer to the search platform, has released a new search board that allows websites of all sizes to include a customizable search engine to their site.... >>

BizReport | Research September 13, 2006

Anti-Spyware Misses Google Ad Cookies

Could anti-spyware programs like McAfee Internet Security Suite, Symantec’s Norton Internet Security and Microsoft Windows Defender be impacting your bottom line by deleting Internet cookies? A new study from independent researcher Ben Edelman says yes.... >>

Pagination: