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BizReport | Advertising November 01, 2007

AOL gives users behavioral targeting lesson

AOL expands on Tacoda's existing online campaign to educate their users on the use of behavioral targeting in advertising, and the benefits associated with it. ... >>

BizReport | Advertising October 31, 2007

Privacy advocates call for do-not-track list

Consumer-privacy advocates are holding a press conference tomorrow, just two days before the Federal Trade Commission holds a workshop dedicated to ad targeting and Internet privacy. ... >>

BizReport | Email Marketing February 09, 2007

Email marketing census reveals campaign ROI inadequately tracked

A recent email marketing industry census has revealed poor measurement and tracking of return on investment (ROI).... >>

BizReport | Advertising January 31, 2007

Should companies tell consumers when their net usage is being tracked?

In November, 2006, the Center for Digital Democracy and the U.S. Public Interest Research Group filed a hefty complaint with the FTC, claiming that some techniques used by behavioral ad networks were unfair and deceptive marketing activities.... >>

BizReport | Search Marketing December 28, 2006

Pixsy Releases Widget For All Websites

Pixsy Corporation, a relative newcomer to the search platform, has released a new search board that allows websites of all sizes to include a customizable search engine to their site.... >>

BizReport | Research September 13, 2006

Anti-Spyware Misses Google Ad Cookies

Could anti-spyware programs like McAfee Internet Security Suite, Symantec’s Norton Internet Security and Microsoft Windows Defender be impacting your bottom line by deleting Internet cookies? A new study from independent researcher Ben Edelman says yes.... >>

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