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BizReport | Ecommerce archives January 06, 2012
Pester power sends parents online toy shopping
Now that the Christmas rush is over it's time for toy retailers to take a step back and look at the role of the Internet in the consumer purchase journey. Google's recently released study is a good place to start.... >>
BizReport | Ecommerce archives November 05, 2008
Consumers prefer to buy toys in-store
If online toy retailers want to attract more consumers to shop online than in-store, they must concentrate on the promotion of their product expertise along with the quality of their product lines, according to Ad-ology.... >>
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