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BizReport | Mobile Marketing October 31, 2008
Marketers moving money into mobile marketing
A couple of new surveys reveal that spending on mobile marketing is expected to rise over the next few years, particularly across major UK brands, as marketers welcome its cost-effectiveness and targeting capabilities. ... >>
BizReport | E-commerce October 29, 2008
Are you on the button?
An often overlooked marketing tool, common to most websites, is the call to action button. Whether it takes Internet users to product information, their shopping cart or the checkout, call to action buttons need to work hard to maximize visibility... >>
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