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BizReport | Mobile Marketing May 25, 2009

Vlingo: Texters do it while driving

Despite bans by law enforcement and their own common sense, a recent study from mobile research firm Vlingo finds that more and more texters are texting while they are driving. To date, just over one quarter of US drivers are... >>

BizReport | Mobile Marketing February 12, 2009

4INFO launches mobile SMS ad server

4INFO, a text messenging provider, has launched a new service for mobile marketers: AdHaven. The new platform helps mobile publishers and operators to monetize their content through SMS test ads. Users can manage campaigns through the platform.... >>

BizReport | Mobile Marketing December 04, 2008

Report: Texters are young, high spenders

When it comes to text messenging, more and more consumers are discovering the ease of the communication. However, marketers are still struggling to find their place in the text messenging world. The key, it seems, is to catch texters the... >>

BizReport | Mobile Marketing November 20, 2008

Taptu, itsmy.com partner for mobile search

Pure-play mobile search engine Taptu has been tapped by mobile social network hub itsmy.com to power mobile search. According to the agreement, Taptu will power the search queries of the more than 2 million users on the itsmy.com network.... >>

BizReport | Mobile Marketing November 19, 2008

MMA: Mobile growth could push marketers into the black

With the growing economic crisis around the world, marketers are tightening their budgets and looking for new answers. A new report from the Mobile Marketers Association and Synovate points to mobile as part of the answer; with more consumers turning... >>

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