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BizReport | Research archives December 10, 2015

Is your punctuated text message giving out the wrong vibe?

Grammar and punctuation pedants take note - using a period in a text message will make you come across as less sincere, according to new academic research. ... >>

BizReport | Mobile Marketing June 03, 2014

Drive mobile marketing engagement with value-laden messages

Mobile engagement and analytics firm, Hipcricket, has released data showing that despite most mobile users having received mobile alerts or text messages from a brand, few provided content that was relevant or useful. ... >>

BizReport | Mobile Marketing February 16, 2012

Generation Text: Teens say talking is so last year

The joke that today's teens are surgically attached to their mobile phones may not be too far off the truth. A new infographic from Online Schools reveals that they text thousands of times each month but think talking on the... >>

BizReport | Mobile Marketing May 03, 2011

Royal couple exchange vows while viewers exchange texts

As Prince William and Catherine Middleton exchanged vows last week, hoards of mobile users on both sides of the Atlantic exchanged text messages. ... >>

BizReport | Mobile Marketing March 02, 2011

Clickatell launches text messaging service for SMBs

Text messaging isn't just for teens, it can also play a vital role keeping businesses in touch with customers, particularly for small businesses. ... >>

BizReport | Mobile Marketing September 03, 2010

Texting on the rise along with annoyance

More and more Americans are using their mobile devices to send text messages, yet are annoyed with the interruptions and rudeness of other texters. ... >>

BizReport | Mobile Marketing November 04, 2008

Mobile ad recall increases

In times of economic slowdown, advertisers often turn to direct marketing tools to engage consumers at the expense of branding media. A recent report from Limbo and Gfk Technology appears to show that mobile is becoming many marketers' channel of... >>