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BizReport | Research archives February 16, 2007

DigitalPlus to improve Nielsen numbers

In an effort to provide advertisers with a more complete monitoring system, Nielsen is rolling out a new product called DigitalPlus. The new platform will bring viewer information to advertisers via a television set-top box.... >>

BizReport | Advertising archives February 08, 2007

Print and radio ad spends decrease while online rises

An overall increase in U.S. advertising spend during 2007 will see increases in online spends and decreases in some offline budgets.... >>

BizReport | Ecommerce archives February 07, 2007

Hollywood supports Wal-Mart's move into the movie download business

Wal-Mart Stores Inc. has entered the internet video download business, and could give other download sites a run for their money.... >>

BizReport | Social Marketing January 31, 2007

Survey indicates YouTube users viewing less television

One minute online video sites and television are allies, the next, YouTube is a threat. Does anyone really know what effect YouTube will have on television viewing, and will the online audience tolerate advertising?... >>

BizReport | Internet January 24, 2007

Internet An Ally, Not An Enemy, Of Television

Contrary to TV network fears, audiences are not being lured away by the Internet, concludes recent Nielsen research.... >>

BizReport | Advertising archives January 10, 2007

Humor and Music Keep Kids Engaged

The key ingredients to keep kids engaged in advertising, whether on television, online, radio or in print, is humor, a cute character and music.... >>

BizReport | Internet November 28, 2006

Traditional Television Turns Brits Online

A recent British survey indicates that online television and video is gaining ground over traditional television. ... >>

BizReport | Blogs & Content archives November 17, 2006

Blogger Turns Celebrity

Celebrities are becoming bloggers to market themselves better. And bloggers in reverse are turning into celebrities, or rather “cewebrities”. Amanda Congdon, the former host of Rocketboom.com – an online news vblog, has this week given an interview to Businessweek commenting... >>

BizReport | Trends & Ideas archives October 03, 2006

TV Makers Tap into Online Potential, Creating ‘Webisodes’ and ‘Mobisodes’ Of Popular Shows

TV makers are looking to the internet and mobile industries to reach larger audiences. Established TV formats are being altered to fit the additional media, a development that’s given rise to entire new episodes of TV shows. ... >>

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