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BizReport | Research archives November 04, 2008

Nielsen: Internet/TV complementary activities

The Internet hasn't killed the television... yet. In fact, according to a new study from Nielsen's newly-formed TV/Internet Convergence Panel, television viewing and using the Internet are complementary activities.... >>

BizReport | Research archives August 27, 2008

Pew identifies 4 news audience groups

Pew has named four news audience groups, based on their use of traditional and digital media to keep up to date with the news. Which one are you?... >>

BizReport | Advertising archives August 15, 2008

UK: TV ad spend static, online soars

In the U.K., online advertising spending overtook that spent on mainstream television advertising last year. The finding is among many revealed in a recently released report from Britain’s Office of Communications (OfCom).... >>

BizReport | Research archives July 09, 2008

Americans spend more time watching TV, online and using mobile

Once upon a time it was thought that the Internet would eat away at television viewing. A new report from Nielsen shows that this isn’t the case and that Americans are actually watching more television than they were a year... >>

BizReport | Research archives June 27, 2008

Internet's role in TV viewership

A study to ascertain what role the Internet plays in how consumers track, interact and engage with television shows online has been released. ... >>

BizReport | Research archives April 23, 2008

Accenture: Consumers are loyal to content, not channels

According to Accenture's Global Broadcast Consumer Survey, consumers continue to disengage with television as a whole but they remain loyal to their favorite programs. What does this mean for online marketers? Because correlations can be drawn between television and online... >>

BizReport | Research archives March 10, 2008

Survey: Many TV viewers double-dip

Watching television and surfing the Internet is something that many people do, but at the same time? Yes, according to a new survey by Harris Interactive on behalf of video search outfit Blinx.... >>

BizReport | Advertising archives March 04, 2008

New tool to forecast online ad buys

A new tool that will enable agencies and advertisers to compare the cost of Internet buys to the market as a whole is to be launched.... >>

BizReport | Research archives March 03, 2008

Survey: Internet primary source of news

The Internet is now the most frequently used and important source of news in the U.S., outweighing newspapers, television and radio, according to a recent survey by We Media/Zogby Interactive.... >>

BizReport | Research archives February 04, 2008

IMMI: Movie-goers consume more media

Look no farther than the local movie theater to find consumers who read, listen and watch for news. According to a recent Integrated Media Measurement, Inc. (IMMI) report, movie-goers consume more media (television and radio) than non-movie-goers. ... >>

BizReport | Research archives January 03, 2008

Americans turn to Internet for entertainment

A recent survey found that many Americans watch television shows online and that many also use their mobile phones for entertainment.... >>

BizReport | Advertising archives November 12, 2007

U.S. spanish-language media spend rises

Spanish-language media in the U.S. continues to attract more and more advertising dollars, with the exception of broadcast media, concludes Nielsen Monitor-Plus.... >>

BizReport | Research archives November 07, 2007

Web surfers' attention spans shortening

Marketers have yet another hurdle to get over when seeking attention from online consumers. Attention spans are shortening and Internet users have one eye on the Internet and the other elsewhere, so what's the answer?... >>

BizReport | Research archives October 04, 2007

Local media more trusted both on- and offline

A combination of print and online local media is a more trusted and relied-upon environment for advertising than commercial television, found a new survey by TNS Media.... >>

BizReport | Research archives August 16, 2007

Why niche marketers should target news readers

A recent study from McKinsey indicates that marketers may get a nice boost by targeting different news websites. According to the study news readers get their news fix from as many as sixteen different online and offline news hubs each... >>

BizReport | Research archives June 29, 2007

Report finds Internet cool but television essential

Five years ago the Internet was voted “least essential” medium, now it’s giving television a run for its money.... >>

BizReport | Advertising archives May 31, 2007

EU opens the door for product placement

A new deal in the European Union could open the door for new revenue streams for broadcasters. According to reports, audiovisual ministers in the EU are relaxing the rules surrounding television advertising to simplify product placements.... >>

BizReport | Research archives May 07, 2007

Will advertisers go for "TiVo-proof" ads?

With more consumers choosing to DVR favorite programs to watch as they have time or switching to online versions of their favorite shows sans all of those pesky commercial breaks, many analysts have said that traditional television advertising is going... >>

BizReport | Advertising archives April 12, 2007

Monster to power broadcaster's job listings

Advertisers have another option when it comes to marketing on broadcast television websites: job listings. A new partnership will provide Monster.com job listings to Internet Broadcasting websites.... >>

BizReport | Trends & Ideas archives April 05, 2007

NBC leads broadcasters' websites

Network television websites are fast becoming an online favorite. Whether users want the latest news or show information, they are logging on faster than ever. ... >>

BizReport | Advertising archives April 03, 2007

Google, EchoStar to launch automated TV ad service

The rumor of Google's plan to enter the television advertising market seems to have legs. The company announced this week that they were entering into a deal with EchoStar Communications to launch an automated television ad service. ... >>

BizReport | Research archives March 27, 2007

Brand awareness and recall best via online ads

New research into the ad-viewing behaviour of consumers shows that online viewers are less distracted, more involved and more impacted by brands than their TV and DVR counterparts. ... >>

BizReport | Research archives March 20, 2007

Johnson & Johnson reallocates budgeting in favor of online marketing

Johnson & Johnson (J&J) joins the growing list of big players shifting chunks of their ad budgets to internet-based activities.... >>

BizReport | Advertising archives February 27, 2007

TV stations not excited about Google's auctioning tool

Don't expect television stations to begin jumping for joy when Google's television ad auctioning tool becomes available. According to reports, executives are not thrilled that Google is encroaching on their area of expertise.... >>

BizReport | Ecommerce archives February 22, 2007

Download-to-own videos to generate more revenue than ad-supported

With increasing numbers of businesses investigating and embracing internet TV, new analysis suggests that now is the time to take a closer look but not to expect too much in the next couple of years.... >>

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