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BizReport | Trends & Ideas archives May 18, 2010

YouTube turns 5 and hits viewing milestone

There's no pause for video mega-site YouTube's growth as it cruises into its fifth year and celebrates a viewing milestone. ... >>

BizReport | Advertising archives May 17, 2010

Top Google exec claims half of advertising will be digital

A top Google executive has made the bold claim that 50% of advertising will be digital in the next five years as advertisers move more of their budgets towards online and mobile activity.... >>

BizReport | Social Marketing May 10, 2010

Consumers don't put much trust in socnets

Consumers don't trust social networks, forums and blogs as much as they do traditional media such as radio, newspapers and television, according to a new study by Vision Critical, but family still comes first. ... >>

BizReport | Social Marketing April 13, 2010

Number of Americans with socnet profiles doubles

In the last two years the percentage of Americans that belong to at least one social network has doubled, according to a new national survey from Arbitron and Edison Research.... >>

BizReport | Advertising archives March 29, 2010

Viewers will tolerate more ad time during online video

Recent research has shown that most people who watch television shows online aren't necessarily doing so to avoid advertising. In fact, it appears they would be happy to watch more ad content during online video than they currently do. ... >>

BizReport | Research archives March 23, 2010

Three-Screen: 35% increase in media usage

When it comes to consuming information, Americans are gluttons. This should be no surprise, as it's the same the world over. However, according to the latest Three Screen Report from The Nielsen Company, Americans have increased their media consumption by... >>

BizReport | Advertising archives March 01, 2010

Tremor Media's new tool targets in real time

Add one more capability to Tremor Media's suite of tools: real-time audience targeting. The online video monetization platform has launched an enhanced targeting tool which uses real-time information to deliver relevant ads from the first impression. ... >>

BizReport | Social Marketing February 26, 2010

Winter Olympics opening ceremony viewers multi-tasking

The opening ceremony in Vancouver attracted the largest number of viewers ever for a non-U.S. hosted Winter Olympics, found Nieslen, and many of those were multi-tasking while doing so.... >>

BizReport | Research archives February 02, 2010

Report: HDTV set owners don't necessarily have HDTV programming

It's another broadband type idiosyncrasy: HDTV set owners don't necessarily have HDTV programming. Much like consumers who purchased broadband/high speed ready computers in the early 2000's, the availability of the programming hasn't reached everyone owning the technology. A new report... >>

BizReport | Advertising archives January 05, 2010

Changing how some plugs are measured

If you've taken stock of some 2009 measurements, you may be shocked to see sharp decreases amongst some of the hottest television shows. The change is actually due to a measurement change rather than consumers dropping off the radar, and... >>

BizReport | Trends & Ideas archives December 08, 2009

Nielsen: TV remains dominant screen

It's not quite time to discount the television and take it to the dump because even though online video viewing is up, the vast majority takes place on a television set, found Nielsen. ... >>

BizReport | Internet December 07, 2009

Internet beats TV to become world's favorite medium

A recent global study into attitudes towards media and advertising found that the Internet has pipped television to the post as the world's favorite medium, according to media tracking firm, Synovate.... >>

BizReport | Internet September 30, 2009

Milestone reached as online ad spend outstrips TV in UK

A new milestone has been reached for online advertising. Online ad spend has outstripped television in the UK for the first time, according to new data released this week by the Internet Advertising Bureau. ... >>

BizReport | Advertising archives August 19, 2009

comScore: Online ad campaigns for CPG brands out-perform TV

Advertising CPG brands online can be as effective, if not more, than advertising them on television, according to new data from comScore and dunnhumbyUSA.... >>

BizReport | Research archives June 12, 2009

EIAA examines Europe's media multi-taskers

There was once a time when walking and talking on a mobile was considered media multi-tasking, but now it can be texting and surfing the Internet, or watching television and instant messaging. Recently, the European Interactive Advertising Association (EIAA) identified... >>

BizReport | Research archives June 01, 2009

Nielsen: Consumers cut TV for online video, vice versa

Consumers may be spending less time watching their favorite television programs in order to watch online, but the reverse is also true. And when something interesting to a consumer is offered on television but not online, time spent with online... >>

BizReport | Internet April 30, 2009

CES: Consumers want Internet access via their TVs

The practice of surfing the Internet while sat in front of the television has been steadily increasing and so the convergence of PCs with TVs seems inevitable. A study released this week by the Consumer Electronics Association concludes that consumers... >>

BizReport | Research archives April 30, 2009

Report: Global consumption of media increases

It isn't just consumers in the US or UK who are consuming more media. According to a new report from Accenture, globally more consumers are consuming more media on more devices.... >>

BizReport | Viral Marketing April 21, 2009

Study: Television still tops with consumers

Don't flip that remote just yet. Online video may be a hot commodity but marketers shouldn't count out television advertising, especially as part of a cross promotional campaign. According to a recent report from the Council for Research Excellence (CRE)... >>

BizReport | Advertising archives March 10, 2009

Razorfish: Television needs to become more personal

In it's latest Digital Outlook Report, Razorfish reports that television is turning from the mass-marketed distribution channel to one which is more personal and interactive. This is good news for both consumers and for marketers, especially when it is noted... >>

BizReport | Trends & Ideas archives February 26, 2009

Nielsen: America's video consumption at all time high

America's appetite for video isn't waning, according to new findings from Nielsen. If anything, it increased to record levels in the final quarter of 2008, as consumers digest programming on television, the Internet and their mobile devices.... >>

BizReport | Advertising archives February 18, 2009

Day-part targeting underused online

Whereas day-part targeting has long been common practice in the planning of radio and television advertising, it has yet to be embraced by online advertisers, according to new research from IAB and Lightspeed Research. ... >>

BizReport | Internet January 14, 2009

Women queens of Internet/TV multi-tasking

It seems us women just can't pack everything we want to do into the time we have to do it - hence our superior multi-tasking skills. It appears this need to do several things at once has carried over into... >>

BizReport | Research archives January 12, 2009

Quarter of Americans watch video on mobile phones

Cisco's Visual Networking Index Pulse Survey, which assesses the video and television watching behavior and attitudes of consumers worldwide, found that Americans watch more television than Germans, Swedes and urban Chinese. No surprise there. ... >>

BizReport | Ecommerce archives November 05, 2008

Consumers prefer to buy toys in-store

If online toy retailers want to attract more consumers to shop online than in-store, they must concentrate on the promotion of their product expertise along with the quality of their product lines, according to Ad-ology.... >>

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