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BizReport | Advertising archives April 15, 2013

Consumers increasingly intolerant of bad ads

There are many things that can ruin a day - bad weather, bad hair, or just a bad mood. Apparently there's something else that can ruin a person's day - bad ads. ... >>

BizReport | Trends & Ideas archives March 25, 2013

Correlation between Twitter and TV ratings discovered

New research from SocialGuide and Nielsen reveals a correlation between Tweets and TV ratings, and quantifies the strength of the relationship.... >>

BizReport | Advertising archives December 12, 2012

Almost a quarter of top brands use online video advertising

By analyzing data from their Online Video Measurement service, Kantar Media found that almost a quarter of top brands now include online video advertising as part of their overall marketing strategy. ... >>

BizReport | October 30, 2012

Adobe: 0% like ads in apps, prefer ads on TV

Consumers believe adverts on television are more effective than those online, according to a new poll from Adobe, although more than half say most marketing is just a bunch of B.S. ... >>

BizReport | Mobile Marketing October 12, 2012

Mobile to overtake TV to become first screen

As people watch more video on their mobile devices, could the television become the second screen? YouTube's Robert Kyncl believes so, and it's not in the too distant future.... >>

BizReport | Mobile Marketing September 06, 2012

First glimpse of new Kindles in Amazon ad

Just hours before a much anticipated announcement from Amazon, reports are surfacing of a potential "first glimpse" of the new Kindle as well as more insider information that the e-commerce giant will launch a smartphone.... >>

BizReport | Advertising archives August 22, 2012

'Second screeners' not interacting with ads on TV

Are consumers that use second screens while watching television looking up information on ads shown during a show? Not as much as they're talking to others and discussing the show, finds new research from Deloitte. ... >>

BizReport | Mobile Marketing August 21, 2012

InMobi: Mobile number one media consumption channel in U.S.

Media consumption and purchasing are moving to mobile, according to new research from mobile ad network InMobi. ... >>

BizReport | Advertising archives June 12, 2012

Report: Multi-Screeners engage with brands everywhere

When it comes to the television screen, the computer screen and the mobile screens those engaged with brands are looking for them in multiple locations. That, according to new data from comScore and the Coalition for Innovative Media Measurement (CIMM).... >>

BizReport | Ecommerce archives May 17, 2012

1 in 4 Brits to shop via interactive TV by end 2014

We've got e-commerce, m-commerce and even F-commerce but the new buzzword will soon be TV-commerce as new research suggests that one in four people in the UK will regularly use an interactive TV to shop by the end of 2014.... >>

BizReport | Social Marketing April 17, 2012

Social media logos, messaging on television drive interaction

Television viewers are seeing more and more social media logos and messaging on their screens and, according to a new survey by Accenture, they are effective drivers of social interaction. ... >>

BizReport | Internet April 11, 2012

Young consumers switch between media platforms every two minutes

New research reveals that young consumers, or "Digital Natives", switch between media platforms as much as 27 times each non-working hour, or about once every two minutes, providing marketers with a new challenge. ... >>

BizReport | Internet December 13, 2011

Time spent with mobile exceeds magazines, newspapers

Time spent engaged with mobile phones has overtaken that spent reading newspapers and magazines, according to new research from eMarketer. However, despite this increased use, mobile continues to attract a very small share of ad dollars. ... >>

BizReport | Internet August 24, 2011

eMarketer: Gen X watches more TV, online video than other demo's

Generation X consumes media across a variety of channels both traditional and digital. A new report from eMarketer finds the demographic consumes more TV than any other age segment and is the largest online video audience.... >>

BizReport | Ecommerce archives August 23, 2011

Over half of Brits armed with 'digital till' while watching TV

People that don't browse the Internet while watching TV are now in the minority in the UK, according to a new report from Deloitte and Gfk.... >>

BizReport | Research archives August 16, 2011

Google, Motorola deal may impact TV future

Add another destination for online giant Google - you're living room. With the announcement that Google will purchase Motorola Mobility many in the space wonder what is next. ... >>

BizReport | Blogs & Content archives July 19, 2011

Expert: Video needs content development

Online video, whether viewed through PC, mobile or tablet device, is coming of age. Once thought of as a way for people to share funny caught-on-camera type moments, there are now professionally produced shows running online-first, advertising options and second-run... >>

BizReport | Internet May 30, 2011

Social media is a form of entertainment, say users

More people are using the Internet as a source of entertainment instead of watching television or movies, according to new research, with social media considered a form of entertainment by many.... >>

BizReport | Advertising archives April 12, 2011

Internet to become second-largest ad medium by 2013

For the first time ever, ZenithOptimedia's adspend forecast shows the Internet will overtake newspapers to become the world's second-largest ad medium by 2013. ... >>

BizReport | Social Marketing March 09, 2011

72% of British youth discuss TV shows via mobile while viewing

TV networks and advertisers who have previously struggled to keep the attention of younger viewers may now have an answer to their prayers - Social TV. ... >>

BizReport | Research archives January 04, 2011

Study finds TV time, Online time equal

When it comes to leisure time a shift is occurring with American consumers. According to a recent Forrester Research report US consumers are now spending as much time online as they are with traditional television. Researchers found that consumers are... >>

BizReport | Trends & Ideas archives November 17, 2010

7% of young broadband users consider severing cable TV ties

Watching television shows on the Internet and mobile devices is a daily activity for a quarter of broadband users, according to new research from Horowitz Associates. That figure rises among younger viewers, some of whom are considering cancelling their cable... >>

BizReport | Blogs & Content archives June 30, 2010

Half of Internet users watching online video, more growth expected

A new report by Metacafe and research firm Frank N. Magid Associates illustrates the rise in popularity of online video and its potential for growth in the foreseeable future.... >>

BizReport | Advertising archives June 17, 2010

Study: Internet's affect on WOM as good as television

From product placements to infomercials, television has been the reigning king of Word of Mouth (WOM) marketing for decades. But there is a not-so new competitor on the block, who may surprise many brands. According to a recent study the... >>

BizReport | Trends & Ideas archives May 20, 2010

Edelman: Socnets blur boundary between information and entertainment

Consumers increasingly perceive social networks to be more a source of entertainment than information, according to new research from PR firm, Edelman, leading to a new trend - social entertainment.... >>

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