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BizReport | Internet June 02, 2015

Over half of U.S. households have TV connected to the Internet

Not content with watching or browsing Internet content on the smaller screens of my laptop or tablet, I bought Chromecast and it seems that I've joined an increasing number of consumers who are now connecting their TV to the Internet.... >>

BizReport | Blogs & Content archives May 11, 2015

Streaming or traditional: Who is winning the TV battle

When it comes to entertaining consumers is traditional television still advertisers' best bet? New data out from IAB and from EPoll Research sheds light on just what is entertaining consumers.... >>

BizReport | Social Marketing May 05, 2015

Twitter's top tips for reality TV hashtags

Twitter has taken a scientific approach to investigating the impact of hashtags on reality television programs and come up with three key tips to drive significantly higher levels of viewer engagement.... >>

BizReport | Advertising archives April 28, 2015

IAB report shows increasing commitment to digital video advertising

The Interactive Advertising Bureau has released a new study showing that more than two-thirds of marketers and agencies are moving budgets away from television to digital video ad spending.... >>

BizReport | Research archives March 26, 2015

TV, radio continue to be most popular media channels

Nielsen reveals that traditional media are still attracting the most eyeballs and ears. ... >>

BizReport | Advertising archives March 10, 2015

Nielsen links Twitter TV activity with engagement levels

New research from Nielsen shows how advertisers can look to Twitter activity to identify television shows with highly engaged audiences.... >>

BizReport | Advertising archives December 15, 2014

Brands not reflecting TV ad products on website homepage

To promote consistency across advertising channels, and increase conversions, brands should be using products advertised in their television ads on their homepage. However, recent research from Wywy reveals that many brands are not creating that seamless bridge between television and... >>

BizReport | Trends & Ideas archives October 23, 2014

Adobe: More online TV watched on smartphones than tablets

Adobe's latest Video Benchmark Report reveals the hefty rise in online media streaming with smartphone overtaking tablets for the first time as the device on which to watch streaming content.... >>

BizReport | Trends & Ideas archives October 21, 2014

Multitasking activity during TV viewing has little to do with the show being watched

Multitasking on other devices while watching television is a well-known phenomenon but, according to new data released by TiVo, the activities being conducted on mobile devices and laptops have little to do with the television program being watched.... >>

BizReport | Mobile Marketing September 02, 2014

Marketers must react to changing consumer behavior caused by technology

The use of technology is changing consumer behavior and a survey conducted in the U.K. demonstrates that marketers need to react to changing habits and provide engaging content outside of traditional time-frames.... >>

BizReport | Mobile Marketing August 06, 2014

Potential for spoilers on social media encourages live TV viewing

A study by ratings agency Nielsen reveals that people in the U.S. are increasing using social with television viewing and enjoying television shows more because of it. ... >>

BizReport | Blogs & Content archives June 27, 2014

Digital news consumption in the UK overtakes printed newspapers

Ofcom's annual news consumption study reveals that the number of people in the UK heading online to keep abreast of news and current affairs is now greater than those reading print newspapers. ... >>

BizReport | Blogs & Content archives April 17, 2014

Study: Live TV still trumps time-shifted

With all the buzz about time-shifted viewing and online/mobile viewing, television has been looked at as a dying medium. Not so, according to new data out from BroadStream Solutions; their data shows live television viewing still reigns supreme.... >>

BizReport | Advertising archives April 14, 2014

Internet ad revenues outstrip broadcast TV for the first time

Marketers are now spending more to advertise online than they are on broadcast television, according to new figures released by the Interactive Advertising Bureau. ... >>

BizReport | Social Marketing April 08, 2014

Television promotions for new shows continue to outperform social media

While social media may be becoming an increasingly important part of watching television, traditional television promotions continue to be more effective than social media in the decision of which new show to watch, according to the findings of a Council... >>

BizReport | Internet March 31, 2014

Two audiences for iSTB marketing revealed

Marketers of Internet set-top boxes and those in related industries are currently marketing to too young an age group. New research by The Diffusion Group has revealed two main target audiences - early-Millennials and late-Boomers.... >>

BizReport | Social Marketing February 13, 2014

60% of TV show interactions on Facebook occur during broadcast

Marketers have long wanted to know about the social aspect of Facebook's relation with television viewing and, thanks to new research conducted in partnership with UK-based social television analytics firm SecondSync, they have some answers.... >>

BizReport | Mobile Marketing October 22, 2013

Mobile, not TV, considered 'first screen' among half of 18-34 age group

New research has revealed that, among younger demographics, the television is taking a back seat to mobile. M-commerce platform Weve reveals that almost half of younger mobile users now consider the smaller of the two screens to be their 'first... >>

BizReport | Advertising archives September 27, 2013

Kantar Media releases 2012 B2B ad spend data

B2B ad spending data released by Kantar Media shows a rise in spend, with television leading the charge. However, spending on Internet display ads was down.... >>

BizReport | Internet September 13, 2013

UK: 1 in 4 downloads are pirated content

A study by Ofcom, funded by the Intellectual Property Office, has found that almost one quarter of all downloads in the UK are of pirated content, amounting to over a billion files last year.... >>

BizReport | Advertising archives September 05, 2013

Research reveals consumer attitudes toward Smart TV advertising

Smart TV is making headway, with both consumers and advertisers. New research reveals the power of interactive ads on Smart TV and the positive attitude users have towards ads on their device. ... >>

BizReport | Advertising archives August 02, 2013

Nielsen's Facebook-commissioned report adds fuel to television-style ad fire

Media reports claim social network behemoth Facebook plans to begin selling television-style ads. Meanwhile, a brand new report released by Nielsen, and commissioned by Facebook, reveals the incremental reach Facebook can add to television networks.... >>

BizReport | Social Marketing July 30, 2013

Trendrr reveals size, character of TV-related Facebook interactions

Having gained preliminary access to Facebook user engagement data surrounding talk about television content, digital and social intelligence platform Trendrr has revealed some interesting statistics that show the social network outpaces its rivals combined by 5-to-1. ... >>

BizReport | Advertising archives May 20, 2013

Ads on YouTube grow but TV ads considered more effective

YouTube is celebrating its eighth birthday and has revealed that a huge amount of video content is now uploaded every minute. But, are the ads that are often attached to video content any more effective than those on television?... >>

BizReport | Mobile Marketing April 29, 2013

Cartoon Network survey reveals growing influence of apps on Australian kids

The Cartoon Network's latest "New Generations" survey was released this month and a key take-out for marketers is that game console use has dropped considerably and the use of apps has doubled.... >>

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