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BizReport | Blogs & Content archives July 08, 2014

Studies show youths viewing less TV while overall pay TV increases

Two new studies point to a switch in Americans' television habits: one shows a decrease in television viewing while the other points to fewer viewers cutting back on pay TV services. Seem contradictory? Maybe not.... >>

BizReport | Social Marketing February 29, 2012

Survey reveals social TV's unexpected impact on live TV viewing

A recent survey by TV Guide Digital found an unexpected impact of social TV. Live television viewing has increased because of the potential for real-time spoilers to appear on social media sites.... >>

BizReport | Research archives March 31, 2008

Australian Internet use overtakes TV viewing

For the first time, Internet use in Australia has overtaken television viewing, according to recent research from Nielsen Online.... >>