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BizReport | Social Marketing September 06, 2016

Study: Social pushing more TV viewing

While the number of people tuning into television programs because of social isn't exactly skyrocketing, there is a steady growth that category. According to new data from DigitalSmiths about 4 in 10 Americans have watching something on TV because of... >>

BizReport | Trends & Ideas archives August 26, 2016

Time watching TV remains the same, but different

Despite new technologies and devices, the predicted death of television has not materialized and, says a new study from Clusters, people are watching just as much television as they always have done.... >>

BizReport | Advertising archives July 26, 2016

Study: TV a priority for many Millennials

While most experts tout streaming services as Millennials most chosen form of video viewing, one new report indicates television is not off the radar of this influential demographic. According to the Video Advertising Bureau, television is fueling Millennials' online conversations.... >>

BizReport | Advertising archives September 03, 2015

Reports show upswing for connected TV, downswing for pay

Look for connected television ad sales to increase. That's the takeaway from a new ANA/BrightLine report which points to the astounding growth (380% YoY through January 2015) of viewing via these streaming devices. The report groups OTT devices like Amazon... >>

BizReport | Blogs & Content archives May 11, 2015

Streaming or traditional: Who is winning the TV battle

When it comes to entertaining consumers is traditional television still advertisers' best bet? New data out from IAB and from EPoll Research sheds light on just what is entertaining consumers.... >>

BizReport | Blogs & Content archives April 17, 2014

Study: Live TV still trumps time-shifted

With all the buzz about time-shifted viewing and online/mobile viewing, television has been looked at as a dying medium. Not so, according to new data out from BroadStream Solutions; their data shows live television viewing still reigns supreme.... >>

BizReport | Trends & Ideas archives April 11, 2013

62% of Americans watching TV in their own time binge view

Television viewers in America are throwing off the chains of television schedules and watching their choice of programming at their leisure, according to new data from Harris Interactive. ... >>

BizReport | Trends & Ideas archives February 22, 2013

Nielsen to update TV ratings to better reflect consumer habits

The definition of television viewing is going to change later this year. TV ratings firm Nielsen plans to update the systems it has in place in the U.S. households to better reflect today's television viewing habits. ... >>

BizReport | Trends & Ideas archives January 25, 2013

Television continues to dominate U.S. media usage

Today's choice of media is larger than ever before yet, according to new figures released by Nielsen, Americans' time is still dominated by televisions and desktop computers. Also just released is a report by Twitter analyzing their users' behavior while... >>

BizReport | Research archives January 25, 2013

SuperBowl enhancing TV options

With the SuperBowl just over a week away, brands have put the finishing touches on their ads, retailers are pushing television sales and online content hubs are gearing up for a lot of traffic. How is the SuperBowl shaping up... >>

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