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BizReport | Advertising archives October 29, 2019

Reports: More video ad dollars, engagement going online

New data out from PricewaterhouseCoopers (PwC) indicates digital advertising will continue to push past the television spend. Researchers with their Global Entertainment & Media Outlook report that in 2018 online advertising outpaced television by $36 billion, with brands and marketers... >>

BizReport | Advertising archives January 13, 2017

4 ways TV will change in 2017

With such focus on online and live video, broadcast television might be overlooked. That, according to one expert, would be a mistake. Here are four ways TV will change in 2017 - and how that might impact brands. ... >>

BizReport | Advertising archives July 26, 2016

Study: TV a priority for many Millennials

While most experts tout streaming services as Millennials most chosen form of video viewing, one new report indicates television is not off the radar of this influential demographic. According to the Video Advertising Bureau, television is fueling Millennials' online conversations.... >>

BizReport | Advertising archives March 10, 2015

Study: Brands supplementing TV with digital video

Several studies over the past couple of years have noted the importance of mixing television buys with digital video buys, and it seems many are taking that advice to heart. According to one new report more than half of CMOs... >>

BizReport | Research archives March 09, 2015

Simulmedia adds targeting to TV buys

Television advertising used to be a guaranteed thing: if a business bought an ad for a network show during prime time millions of people would see it. That has changed with the advent of DVRs, streaming content and season-long DVD... >>

BizReport | Advertising archives May 01, 2014

BlackArrow, Nielsen offer ad options in time shifted content

No one watches TV any more. Okay, that's a lie. Most people still watch television, they are simply watching differently and that makes it harder for advertisers to know if their sponsorships are engaging viewers or simply being skipped over.... >>

BizReport | Advertising archives September 02, 2013

Platforms help brands see how television ads are performing

Two platforms are helping brands expand their reach into television. Gracenote has announced they'll power snapshots of TV programming while eXelate has released early data indicating their platform is pushing greater TV audience data.... >>

BizReport | Advertising archives June 06, 2013

TV, display ad budgets raided for online video

Budgets previously reserved for television and display advertising are being diverted to online video, according to a global study by new AOL global branded content business Be On. ... >>

BizReport | Advertising archives March 20, 2013

TV advertising biggest driver of brand conversations, on- and offline

While marketers focus on social and mobile marketing, new research has shown that it is television advertising that generates prolonged word-of-mouth and drives the most significant web traffic. ... >>

BizReport | Mobile Marketing April 16, 2012

Marketron expands mobile offering to include TV

One more way for television brands to get more online play: Marketron Mobile. After positive results from radio broadcasters, the mobile hub is opening it's ad solution to television brands, giving them the opportunity to create more mobile content in... >>

BizReport | Mobile Marketing February 09, 2012

Ad recall and propensity to purchase higher among tablet users

A new survey from Nielsen reveals tablet users in the UK are more likely to accept advertising on their device than smartphone users and have better ad recall, too.... >>

BizReport | Mobile Marketing February 07, 2012

40% of Super Bowl XLVI viewers used mobile during game

Watchers of Super Bowl XLVI did so with their mobile devices to hand, according to mobile ad network InMobi, and nearly half used their device specifically in response to TV ads.... >>

BizReport | Internet October 13, 2011

88% marketers unprepared for IPTV

Predictions that global sales of IPTVs will soon start to take off don't seem to have motivated marketers to formulate strategies to harness the advertising potential of the new technology, according to new research from the Internet Advertising Bureau (IAB)... >>

BizReport | Internet June 07, 2011

Americans not tuning out TV, are looking for more options

In our thirst for entertainment, American consumers are looking for more options. Many are turning to the Internet as well as television, which is causing some upheaval in the television community. More than 90% of consumers are watching traditional television... >>

BizReport | Advertising archives August 24, 2010

TV ads more memorable than online ads

Time-shifting of television shows may have increased the amount of television watched by the British but it has also drastically decreased time spent watching advertising, according to a survey conducted by YouGov and Deloitte for the Edinburgh International Television Festival.... >>

BizReport | Research archives August 11, 2010

New TV series auditioning advertisers, not actors

It's a whole new brand of product placement, and an interesting opportunity for brand marketers. A new television series, aimed to launch in the replacement TV season of Spring 2011, is looking for something a little different. Rather than scouting... >>

BizReport | Research archives February 02, 2010

Report: HDTV set owners don't necessarily have HDTV programming

It's another broadband type idiosyncrasy: HDTV set owners don't necessarily have HDTV programming. Much like consumers who purchased broadband/high speed ready computers in the early 2000's, the availability of the programming hasn't reached everyone owning the technology. A new report... >>

BizReport | Advertising archives September 17, 2009

Mixpo simplifies video advertising

An expansion within Mixpo, an online video advertising solution, could make it simpler for local marketers to reach local consumers - with a single ad. The new solution would push local television ads into the online space. To help local... >>

BizReport | Research archives August 19, 2009

Forecast: Online video spend to reach $4 billion by 2013

New research from eMarketer could have more marketers thinking video in the future. According to the new report online video ad spending will quadruple over the next four years, growing from $1 billion in 2009 to just over $4 billion... >>

BizReport | Research archives August 19, 2009

Study: Internet as effective for CPG as television

Holding off on an online campaign because consumer package goods (CPG) advertising performs better on television? Stop that thinking and start thinking online because a new study from comScore/dunnhumbyUSA finds that online advertising efforts are now on par with television.... >>

BizReport | Advertising archives April 22, 2009

Study: TV viewers multitask online

If you're still advertising on television only this study could be a wake-up call. According to new research from Integrated Media Measurement, Inc. viewers who watch Primetime television are going online during the same time period. This overlapping has the... >>

BizReport | Research archives February 11, 2009

Report: Daytime television viewers are loyal

Overall viewership for daytime television may be down, but according to a new report from EPoll Research the viewers sticking with daytime TV are exactly what marketers need. Research with FastTrack Television Weekday found that daytime television viewers, who are... >>

BizReport | Research archives April 08, 2008

UK: Value of Internet advertising to topple TV

Faster broadband and the proliferation of laptop ownership are fuelling the growth of online advertising in the U.K., according to a recent IAB report.... >>

BizReport | Research archives January 17, 2008

Online ads to overtake TV ads by 2010

The Internet Advertising Bureau predicts that Internet advertising could surpass television marketing as early as next year.... >>