Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Tags : Tag Results
Tag Results
134 Tag Results
Pagination: 1 - 2 - 3 - 4 - 5 - 6
25 result(s) displayed (1 - 25):
BizReport | Advertising archives January 03, 2018
Advertising 2018: Don't ring out the old
While articles focus on the New Year, new technologies, new ways of connecting with consumers, research shows how important it is not to ignore more traditional channels. ... >>
BizReport | Trends & Ideas archives December 07, 2017
Set-jetting increasing as fans flock to TV show locations
Forget jet-setting, today's trend is for set-jetting as more and more consumers choose their holiday destination based on a favorite movie or television show. ... >>
BizReport | Advertising archives July 11, 2017
Research reveals value to brands of television show sponsorship
A new study commissioned by the UK marketing body for commercial television, Thinkbox, reveals the real value behind brand sponsorship of television shows. ... >>
BizReport | Trends & Ideas archives June 12, 2017
New report reveals viewing on a TV set an 'and' not an 'or'
The death of print media and television has long been a topic of speculation but, according to Kantar Media's new DIMENSION study, traditional media isn't dying any time soon. ... >>
BizReport | Advertising archives March 13, 2017
Thinkbox: 94% of video ads viewed on live television
According to new research from Thinkbox, the marketing body for commercial television in the UK, live television accounts for the major chunk of video ad viewing.... >>
BizReport | Advertising archives February 20, 2017
New service alerts marketers when competitors air new TV ads
Marketers can now get notified when a competitor airs a new television ad spot, with a new, and free, service launched by moment marketing firm, TVTY. ... >>
BizReport | Mobile Marketing December 19, 2016
OTT services yet to exploit potential of out of home mobile viewing
OTT viewing in the UK is more of an in-home entertainment than a mobile experience, according to new research released by market research and user experience firm GfK. ... >>
BizReport | Advertising archives August 12, 2016
Big brand Olympic sponsorship barely recalled by viewers
Despite the enormous amounts of money big brands spend sponsoring the Olympics, nearly one in five people in the UK will not notice if a brand was to sponsor the sporting event, according to new research from Greenlight. ... >>
BizReport | Trends & Ideas archives August 09, 2016
TV preferred choice for watching Olympic Games
With the Rio Olympics underway, there are plenty of stats around for marketers to get their teeth into. The latest set, regarding how Brits plan to watch the sporting event, comes from media technology firm Snell Advanced Media. ... >>
BizReport | Trends & Ideas archives July 25, 2016
Binge-watching shedding its negative connotations
Binge-watching is shedding its negative connotations, according to new research from Gfk MRI, as more and more people say they regularly watch three or more episodes of the same show in one sitting. ... >>
BizReport | Advertising archives June 22, 2016
TV ads boost mobile app unique visitors 25%
A new study from the Video Advertising Bureau finds that mobile apps depend on television advertising to boost traffic. ... >>
BizReport | Advertising archives March 24, 2016
Internet ad spending to overtake television by 2017
More will be spent on Internet advertising than on television commercials by next year, according to a new report from ZenithOptimedia. ... >>
BizReport | Trends & Ideas archives March 21, 2016
Despite new tech and services, TV still dominates in UK
Despite new technologies and services, the average television viewer in the UK watches more today than they did just over ten years ago, according to new research released by Thinkbox.... >>
BizReport | Advertising archives March 21, 2016
People who use Twitter while watching TV have better ad recall
Research from Twitter, in conjunction with Canvs and Starcom, reveals that television viewers are much more likely to recall an ad when viewing Tweets about that show containing an emotional reaction.... >>
BizReport | Advertising archives March 15, 2016
Junk food advertising is a cue to consume to children online
Since 2006, junk food ads on UK television have been banned during children's Saturday morning programming, along with certain other children's programming. Now, advertisers could be made to cease advertising unhealthy foods alongside children's content online, too.... >>
BizReport | Research archives February 12, 2016
Goodbye second-screening, hello switch-screening
It may be the biggest screen in the living room, but its dominance is waning, according to new research from the Internet Advertising Bureau.... >>
BizReport | Advertising archives October 19, 2015
Tactics used in the age of ad avoidance
Much media attention has been given to ad blocking in recent months in the wake of Apple's recent move to allow ads to be blocked on the Safari browser of its iPhones and iPads. Research from BuzzCity reveals ad blocking... >>
BizReport | October 12, 2015
Nielsen reveals drop in product placement TV integration
According to recent Nielsen data, marketers have been using more advertising channels and options but product placement is not one of them. ... >>
BizReport | Advertising archives September 18, 2015
Consumers do watch TV ads, and they do react with digital research
Research from Market Track has found that not only do many U.S. Internet users watch ads on television, but also that digital research is the most common response. ... >>
BizReport | Mobile Marketing September 16, 2015
Time spent with apps outstrips time watching TV
In the second quarter of 2015, Americans spent more time using mobile apps than they did watching television, according to new figures released by Flurry. ... >>
BizReport | Social Marketing September 08, 2015
TV networks failing to engage on social during weekends
TV networks have been found to be at their quietest during the period when audiences were their busiest on social media - the weekend. ... >>
BizReport | Advertising archives August 31, 2015
U.S. presidential elections: Digital media use up, television still dominant
Since the last U.S. presidential election, social media use has skyrocketed and people are more confident and smarter using them. It's little wonder, then, that new research shows more than half of all U.S. election digital media spend will be... >>
BizReport | Trends & Ideas archives August 14, 2015
Pay TV industry lost 625,000 customers to cord-cutting in Q2 2015
Research firm SNL Kagan has reported a sharp rise in the number of cord-cutters in the U.S. driving pay TV customer losses to record highs. ... >>
BizReport | Trends & Ideas archives July 01, 2015
Binge-viewing is booming but it is a lonely activity
Binge-viewing is a solitary activity, according to new research from TiVo, but it is one that can only become more popular as programmers increasingly roll out entire series in one go. ... >>
BizReport | Internet June 25, 2015
Young Americans fear hacking more than natural disasters and terrorism
In the run up to the much-anticipated new television series, Mr Robot, airing on USA Network, a survey of young people was conducted to ascertain their current views on social media use and online security. The results reveal a fear... >>
Latest Headlines
- How the use of SPACs are changing publishers' business
- Study: More merchants choosing Facebook ads
- Reports: Shifting loyalty, better information key to shopper engagement
- Akamai finds fraudsters targeting tax filings
- Reports outline importance of connected TVs to brands
- Top 3 tips to create a stronger AI strategy
- Expert: How CX can reimagine branded campaigns
- Experts: A year after the pandemic, here's how we're coping