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BizReport | Advertising archives January 03, 2018

Advertising 2018: Don't ring out the old

While articles focus on the New Year, new technologies, new ways of connecting with consumers, research shows how important it is not to ignore more traditional channels. ... >>

BizReport | Trends & Ideas archives December 07, 2017

Set-jetting increasing as fans flock to TV show locations

Forget jet-setting, today's trend is for set-jetting as more and more consumers choose their holiday destination based on a favorite movie or television show. ... >>

BizReport | Advertising archives July 11, 2017

Research reveals value to brands of television show sponsorship

A new study commissioned by the UK marketing body for commercial television, Thinkbox, reveals the real value behind brand sponsorship of television shows. ... >>

BizReport | Trends & Ideas archives June 12, 2017

New report reveals viewing on a TV set an 'and' not an 'or'

The death of print media and television has long been a topic of speculation but, according to Kantar Media's new DIMENSION study, traditional media isn't dying any time soon. ... >>

BizReport | Advertising archives March 13, 2017

Thinkbox: 94% of video ads viewed on live television

According to new research from Thinkbox, the marketing body for commercial television in the UK, live television accounts for the major chunk of video ad viewing.... >>

BizReport | Advertising archives February 20, 2017

New service alerts marketers when competitors air new TV ads

Marketers can now get notified when a competitor airs a new television ad spot, with a new, and free, service launched by moment marketing firm, TVTY. ... >>

BizReport | Mobile Marketing December 19, 2016

OTT services yet to exploit potential of out of home mobile viewing

OTT viewing in the UK is more of an in-home entertainment than a mobile experience, according to new research released by market research and user experience firm GfK. ... >>

BizReport | Advertising archives August 12, 2016

Big brand Olympic sponsorship barely recalled by viewers

Despite the enormous amounts of money big brands spend sponsoring the Olympics, nearly one in five people in the UK will not notice if a brand was to sponsor the sporting event, according to new research from Greenlight. ... >>

BizReport | Trends & Ideas archives August 09, 2016

TV preferred choice for watching Olympic Games

With the Rio Olympics underway, there are plenty of stats around for marketers to get their teeth into. The latest set, regarding how Brits plan to watch the sporting event, comes from media technology firm Snell Advanced Media. ... >>

BizReport | Trends & Ideas archives July 25, 2016

Binge-watching shedding its negative connotations

Binge-watching is shedding its negative connotations, according to new research from Gfk MRI, as more and more people say they regularly watch three or more episodes of the same show in one sitting. ... >>

BizReport | Advertising archives June 22, 2016

TV ads boost mobile app unique visitors 25%

A new study from the Video Advertising Bureau finds that mobile apps depend on television advertising to boost traffic. ... >>

BizReport | Advertising archives March 24, 2016

Internet ad spending to overtake television by 2017

More will be spent on Internet advertising than on television commercials by next year, according to a new report from ZenithOptimedia. ... >>

BizReport | Trends & Ideas archives March 21, 2016

Despite new tech and services, TV still dominates in UK

Despite new technologies and services, the average television viewer in the UK watches more today than they did just over ten years ago, according to new research released by Thinkbox.... >>

BizReport | Advertising archives March 21, 2016

People who use Twitter while watching TV have better ad recall

Research from Twitter, in conjunction with Canvs and Starcom, reveals that television viewers are much more likely to recall an ad when viewing Tweets about that show containing an emotional reaction.... >>

BizReport | Advertising archives March 15, 2016

Junk food advertising is a cue to consume to children online

Since 2006, junk food ads on UK television have been banned during children's Saturday morning programming, along with certain other children's programming. Now, advertisers could be made to cease advertising unhealthy foods alongside children's content online, too.... >>

BizReport | Research archives February 12, 2016

Goodbye second-screening, hello switch-screening

It may be the biggest screen in the living room, but its dominance is waning, according to new research from the Internet Advertising Bureau.... >>

BizReport | Advertising archives October 19, 2015

Tactics used in the age of ad avoidance

Much media attention has been given to ad blocking in recent months in the wake of Apple's recent move to allow ads to be blocked on the Safari browser of its iPhones and iPads. Research from BuzzCity reveals ad blocking... >>

BizReport | October 12, 2015

Nielsen reveals drop in product placement TV integration

According to recent Nielsen data, marketers have been using more advertising channels and options but product placement is not one of them. ... >>

BizReport | Advertising archives September 18, 2015

Consumers do watch TV ads, and they do react with digital research

Research from Market Track has found that not only do many U.S. Internet users watch ads on television, but also that digital research is the most common response. ... >>

BizReport | Mobile Marketing September 16, 2015

Time spent with apps outstrips time watching TV

In the second quarter of 2015, Americans spent more time using mobile apps than they did watching television, according to new figures released by Flurry. ... >>

BizReport | Social Marketing September 08, 2015

TV networks failing to engage on social during weekends

TV networks have been found to be at their quietest during the period when audiences were their busiest on social media - the weekend. ... >>

BizReport | Advertising archives August 31, 2015

U.S. presidential elections: Digital media use up, television still dominant

Since the last U.S. presidential election, social media use has skyrocketed and people are more confident and smarter using them. It's little wonder, then, that new research shows more than half of all U.S. election digital media spend will be... >>

BizReport | Trends & Ideas archives August 14, 2015

Pay TV industry lost 625,000 customers to cord-cutting in Q2 2015

Research firm SNL Kagan has reported a sharp rise in the number of cord-cutters in the U.S. driving pay TV customer losses to record highs. ... >>

BizReport | Trends & Ideas archives July 01, 2015

Binge-viewing is booming but it is a lonely activity

Binge-viewing is a solitary activity, according to new research from TiVo, but it is one that can only become more popular as programmers increasingly roll out entire series in one go. ... >>

BizReport | Internet June 25, 2015

Young Americans fear hacking more than natural disasters and terrorism

In the run up to the much-anticipated new television series, Mr Robot, airing on USA Network, a survey of young people was conducted to ascertain their current views on social media use and online security. The results reveal a fear... >>

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