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BizReport | E-commerce April 10, 2008

Teens take stock of spending

Even teens are cutting back on their spending. Piper Jaffray’s 15th semi-annual “Taking Stock With Teens” survey found that the amount teens spent on fashion dropped almost 20% YoY.... >>

BizReport | Research March 04, 2008

Canadian adults online more than teens

Teens may have a reputation for being surgically attached to the Internet, but new research into the online behavior of Canadian adults and teens shows that adults lead the way in time spent online.... >>

BizReport | Advertising February 19, 2008

GoFish ad network targets kids and teens

Each month, millions of Internet users aged 6 to 17 years old go online in the U.S. and GoFish has recently launched a vertical distribution ad network to better enable advertisers to reach them.... >>

BizReport | Social Marketing December 20, 2007

Pew identifies social networking gender split

Social networks are fuelling the rise in number of teenagers with personal information online, according to research by the Pew Internet & American Life Project. ... >>

BizReport | Social Marketing October 09, 2007

Kids and teens going virtual in large numbers

There’s a new way for marketers to reach kids and teens online – virtual worlds – and, unlike Second Life, these kid-friendly environments are attracting, and keeping, larger audiences.... >>

BizReport | Research August 01, 2007

Marketers should investigate the "green teen" effect

Marketers looking for an in with the younger generation need only appeal to one specific group. That is the word from a recent report by JupiterResearch. According to the report "green teens" - those concerned about the environment - are... >>

BizReport | Social Marketing June 29, 2007

Targeting social networkers with widgets

Widgets may be just what marketers need to get themselves noticed on Internet social networks.... >>

BizReport | Social Marketing June 27, 2007

Nearly all U.S. youths on social networking sites

You really can’t overlook social networking sites when looking to target the teen and tweens market. ... >>

BizReport | Research June 11, 2007

Youngest age bracket in U.K more likely to be online

A new report by comScore found that 15 – 24 year olds in the U.K. are more likely to be online, and for longer, than the average internet user.... >>

BizReport | Social Marketing March 02, 2007

eBay expands its social circle

eBay has been doing a lot of social networking in recent months, in a bid to involve more teens in its auction site.... >>

BizReport | Social Marketing February 27, 2007

MilkPEP introduces world's first branded emoticon

The world’s first branded emoticon has made its debut in the online lexicon in an attempt to connect with teen audiences.... >>

BizReport | Social Marketing February 27, 2007

McDonald’s new Filet-O-Fish promotion to target online gamers

McDonald’s makes their branding more interactive and accessible via a new online campaign, promoting the old time favourite – Filet-O-Fish. ... >>

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