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BizReport | Advertising March 14, 2016

Tech-savvy Gen Z big spenders with short attention spans

Born after 1995, Generation Z are young but their influence on spending and attitudes to advertising are both traits that brands need to be aware of, according to new research from Oliver. ... >>

BizReport | Ecommerce February 29, 2016

Few SMBs realise the benefits of technology for productivity, growth

Small business owners are already busy multi-taskers, and have embraced the Internet and social media. But, according to new research commissioned by 123-reg in the UK, few are aware of how technology can make them more productive. ... >>

BizReport | Trends & Ideas February 24, 2016

What virtual reality content are people most interested in experiencing?

In the coming months, first generation virtual reality headsets will hit the market, but what types of content will those who want to experience virtual reality be interested in? ... >>

BizReport | Trends & Ideas February 05, 2016

Virtual Reality: Seeing, and trying, is believing and buying

As some of the largest companies in the world put their faith in virtual reality, a new report from Futuresource Consulting reveals that the new technology has a long way to go before consumers will part with a significant amount... >>

BizReport | Trends & Ideas February 04, 2016

Marketers value startups for their passion, drive, and technological prowess

Marketers are increasingly turning to startups to provide them with specific solutions to a business problem, according to a new study from the Association of National Advertisers in the U.S. ... >>

BizReport | Trends & Ideas February 02, 2016

The rise of voice recognition and its effect on content marketers

A new report from Parks Associates reveals that more smartphone owners are exploring the use of intelligent features and interfaces, such as voice recognition. ... >>

BizReport | Mobile Marketing January 26, 2016

Quarter of mobile app users require in-app support

Is in-app customer support needed? According to extensive research by a team of data scientists, the answer is a resounding 'yes'. ... >>

BizReport | January 14, 2016

45% of consumers intend to own or invest in smart-home technology in 2016

A survey by real estate firm Coldwell Banker reveals insights into U.S. consumers' attitudes and intentions surrounding connected, smart home technology.... >>

BizReport | Ecommerce January 12, 2016

1 in 5 SMEs still rely on pen and paper to run their business

Imagine being unable to monitor your business' most basic finances or business projections. According to new research from payments processing firm Worldpay, that is how it is for a large proportion of SMEs in the UK. ... >>

BizReport | Trends & Ideas December 16, 2015

Johnnie Walker connected bottles rolled out in Thailand trial

Alcohol is now part of the Internet of Things, thanks to a new bottle developed for Diageo's Johnnie Walker brand that has just rolled out in a test in Thailand.... >>

BizReport | Advertising December 15, 2015

New tool helps identify audio, visual triggers in ads

Want to experiment with eye-tracking and emotion recognition to improve ads, video and websites? A new feature launched by visual engagement analytics firm Sticky could be what you need.... >>

BizReport | Trends & Ideas December 15, 2015

Research finds correlation between mouse cursor movements and emotion

Imagine if you could tell whether someone using your website was frustrated and in need of help. New research has found a way in which this is possible, providing website and software developers with a potential new tool to gauge... >>

BizReport | Ecommerce November 30, 2015

More than half of consumers would pay for better customer care from preferred brands

No matter what their nationality or age, consumers place a high importance on quality customer care and more than half are prepared to pay more for better customer care from their preferred brands, according to new research from Xerox.... >>

BizReport | Trends & Ideas November 27, 2015

Consumers expect shopping experience to be revolutionized by wearable tech

Nearly three-quarters of consumers believe wearable technology will be the future of retail, according to a recent survey conducted by Vista Retail Support.... >>

BizReport | Research November 25, 2015

Nielsen: Generations bucking preconceived notions of behavior

Generational gaps in the way we eat, work, live, and play are perhaps not as wide as first thought, according to new research from Nielsen. ... >>

BizReport | Internet November 19, 2015

British Government urges UK's top firms to take up offer of free cyber security health check

The British government has launched a Cyber Governance health Check aimed at helping the country's biggest firms understand and improve their cyber security. ... >>

BizReport | Ecommerce September 15, 2015

British shoppers don't want robotic sales staff and drones on the High Street

When digital agency The BIO Agency questioned consumers in the U.K. about how they feel technology will change high street shopping, they found that most aren't interested in gimmicky tech such as drones and robotic sales staff but instead want... >>

BizReport | Advertising August 26, 2015

Marketers should get emotional

Emotion recognition technology is a new frontier in advertising research and one of the industry leaders has has scored an auspicious team member. ... >>

BizReport | Advertising August 24, 2015

1 in 3 Millennial Teens influenced by advertising

Teenagers in the U.S. spend twice as much time on their mobile devices each day as they do with traditional TV or desktop computers, according to a survey by Refuel Agency. ... >>

BizReport | Trends & Ideas August 18, 2015

Internet of Things: 25billion connected 'things' by 2020

By the end of this year, almost 5 billion 'things' will be connected to the Internet, according to a recent infographic by Computer Science Zone. Come 2020, that number will have risen to 25 billion.... >>

BizReport | Trends & Ideas August 17, 2015

Pop-up stores worth £2.3billion a year to UK economy

The U.K.'s pop-up retail phenomenon is worth more than £2billion a year to the economy, according to a new report from digital communications company EE and the Center for Economics and Business Research. ... >>

BizReport | Trends & Ideas July 29, 2015

By 2020, wearables will account for one-fifth of mobile transactions

Boom times are ahead for mobile payments made via wearable devices, according to a new report from market research firm Tractica.... >>

BizReport | Trends & Ideas July 27, 2015

Social media becoming integral to journalists' daily work

A recent study into how journalists are embracing social media to get their job done shows they are adapting to these new methods of communication and seeing increases in productivity as a result. ... >>

BizReport | Mobile Marketing July 09, 2015

Half of U.K. shoppers see little benefit of using mobile in-store

Shoppers are demanding more from their shopping experience and, says Shoppercentric, it is up to retailers to put the systems in place that meet consumer demands. ... >>

BizReport | Trends & Ideas July 06, 2015

U.K.: Marketers concerned about keeping pace with marketing technology

The rapidly changing pace of the marketing industry has many professionals in the U.K. concerned about keeping up, according to a new report from Adobe. ... >>

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