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BizReport | Trends & Ideas archives April 04, 2017

Technological changes spell change for marketing teams

As marketing and technology collide, a new report from Technology for Marketing, the Institute of Direct and Digital Marketing, and Pure360 reveals how marketing team structure is changing in response. ... >>

BizReport | Email Marketing April 01, 2015

Dedicated email marketing teams significantly affect ROI

Email remains one of the top channels for return on investment, but could having a dedicated person or team help achieve better returns?... >>

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