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BizReport | Research archives August 07, 2007

comScore's new metrix will profile tech preferences

In the race to profile and target users better, comScore has rolled out a new metrix system that tracks users´ technology and software preferences. By providing a detailed view of hardware, software and usage, comScore hopes to better prepare advertisers... >>

BizReport | Advertising archives July 20, 2007

RL Radio expands audio ad-serving platform

In a bid to make online radio advertising more “marketing-friendly” and accessible to online advertisers, Ronning Lipset Radio is partnering with Corstarr for its ad-serving technology.... >>

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