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BizReport | Advertising February 19, 2009

LucidMedia offers Verified Inventory

Marketers have lamented the absence of information to show when and where ads will be displayed for years; now LucidMedia is stepping into the gap with their new Verified Inventory platform. Launched today, the platform gives marketers and advertising agencies... >>

BizReport | Advertising February 17, 2009

IDG TechNetwork, Collective Media partner for display ads

Collective's AMP platform will manage and monetize the display ads on IDGs TechNetwork, giving the sites in the network the ability to maximize branding, lead generation and targeting.... >>

BizReport | Research February 04, 2009

Alloy builds network through acquisition

Media network Alloy Media + Marketing has acquired college recruitment website, giving the network an even great chance to acquire online teens. The acquisition makes Takkle part of Alloy's marketplace, the number one community for teens according to... >>

BizReport | Advertising November 21, 2008

ContextWeb enhances marketers ability to target Hispanic markets

The Hispanic population in the US is one of the fastest growing populations. To help marketers reach this new consumer base, ContextWeb has launched a Spanish-language contextual targeting platform. The platform allows marketers to reach Hispanic consumers on both Spanish... >>

BizReport | Advertising November 12, 2008

Specific Media launches dynamic display platform

Online media platform Specific Media has launched a new display ad product called Dynamic Display; the platform gives marketers the ability to control and target specific audiences with their ads. ... >>

BizReport | Advertising October 02, 2008

Study: Local targeting is key

It isn't just local businesses who want to target local traffic. According to a newly released report from Sterling Market Intelligence and Marchex, national brands are interested in local targeting but the infrastructure to do so doesn't seem to be... >>

BizReport | Research October 01, 2008

Japanese surfers are sporty

It could be as simple as a holdover from the Olympics, but Japanese surfers are increasingly turning to online outlets to get their sports fix. According to a recent comScore report sports sites saw a 17% increase in traffic from... >>

BizReport | Research September 29, 2008

Report: How to better target men online

Women may be the most sought after demographic for advertisers because of the sheer number of products that they purchase each year, but men shouldn't be ignored. The problem is, many researchers aren't sure where to find product-minded men or... >>

BizReport | Advertising September 26, 2008

Interwoven allows targeting of unknown web visitors

Think you can only target ads to users who have logged on to your website before? Think again. Interwoven has expanded their targeting platform to allow marketers to target both known and unknown visitors, which should help deepen customer engagement.... >>

BizReport | Advertising September 22, 2008

Opt-Intelligence rolls out LeadServe

If you're looking for another way to generate leads, consider researching a new offering from Opt-Intelligence. The lead generation platform, called LeadServe, generates leads for marketers directly from consumers who opt to receive advertising offers when they register in new... >>

BizReport | Advertising September 19, 2008

Personifi's new tool deepens audience segments

Targeting contextually is becoming mainstream but just targeting to context isn't quite enough. To serve ultra-relevant ads, marketers need to take into account who is reading the context and, to some extent, why. The new Audience Manager from Personifi could... >>

BizReport | Research September 03, 2008

Why the Boomer market is more important than ever

Gen X and Y and the Millenials may seem like the sexiest consumers for online marketers to target but according to a new report, they are not. Researchers have found that Boomers (those aged 40 - 59) are actually spending... >>

BizReport | Advertising August 20, 2008

Exelate launches optimization lab for publishers

Targeting ads is absolutely necessary for online marketers; without targeting, studies have shown that ads can fall on deaf ears or blind eyes. The problem? Some marketers still aren't sure how to target their client base or how to best... >>

BizReport | Ecommerce August 19, 2008

Study: To increase sales, target teachers

As kids head back to school and parents heave a sigh of relief, teachers are in a different state. The shopping state. According to a recent report from MDR, teachers are likely to be well-traveled, to purchase the latest high-tech... >>

BizReport | Advertising July 16, 2008

Airlines turn to ads to pay fuel bills

Everywhere you look on an aircraft - including the covered passageway to the entrance, the toilet and even the overhead lockers - there's an advert. Just when you thought the airlines couldn't squeeze another one in, they do. But where?... >>

BizReport | Research June 30, 2008

Nielsen tracks consumer feelings about the economy

If you thought there was a limit to just how much information is available about the American consumer, think again. A new service from Nielsen//Netratings is said to track how consumers feel about the economy. The service doesn't divulge private... >>

BizReport | Research June 13, 2008

comScore ads more targeting segments for marketers

If you want a little more information about online traffic, comScore has one solution. This week, the online metrix firm added Acxiom's PersonicX segmentation to their existing Segment Metrix. The addition will provide marketers with more information with which to... >>

BizReport | Research April 03, 2008

Study: Teens more likely to be swayed by friends

Forget about appealing to a teens insecurity or vanity. According to a new Teen Topix report from OTX Research, teens are less likely to be influenced by vanity or insecurity and more likely to be influenced by friends and family.... >>

BizReport | Advertising March 12, 2008

Marketers cannot only target kids through television

Forget about catching a kid's attention with Saturday morning cartoons or after-school sit-coms. Today's marketers needs to do more because today's kids are superior multi-taskers and can often be found watching television, surfing the Internet and chatting on their mobiles... >>

BizReport | Social Marketing March 12, 2008

Wealthy consumers surf the social networks

Targeting a wealthy consumer base may be simpler than some online marketers realized. According to a recent WealthSurvey from the Luxury Institute about 60% of wealthy consumers visit social networks. ... >>

BizReport | Research February 22, 2008

Report: Affluent African-Americans have 45% of buying power

By 2012, buying power in the African-American demographic will reach more than $1.1 trillion; nearly half of that buying power (45%) will be place within the Affluent African-American segment. The study goes on to indicate that currently African-American's buying power... >>

BizReport | Advertising February 07, 2008

Target at-home chefs with kitchen-based ad network

The number of foodies, consumers very interested in gourmet foods, recipes, wines and the food industry, around the world grows every day. However, finding the right foodie at the right time can prove tough for many advertisers. Enter a new... >>

BizReport | Advertising January 31, 2008

TruEffect offers alternative to third-party cookies

A new targeting platform could give marketers even more insight into user's interests, but will it also invade user privacy? That is the question many privacy advocates have about the TruEffect platform, which offers first-party cookies to marketers.... >>

BizReport | Advertising January 18, 2008

New ad network targets university students

College-aged consumers are one of the most sought after demographics in the world because of their free time and expendable cash. A new vertical ad network promises to give advertisers a better reach into the demographic.... >>

BizReport | Advertising December 19, 2007

Target teens with Alloy's new ad network

If teens are your target audience, you might want to consider taking a look at a new advertising network which claims to have the highest concentration of teens online. ... >>

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