BizReport : Tags : Tag Results

Tag Results

Search this site:

Tag Results

Pagination:

25 result(s) displayed (51 - 75):

BizReport | Research October 16, 2009

Do you know the difference between young Canadians and Americans?

Demographic targeting, especially for targeting younger consumers, is one of the hottest trends in online advertising. But, did you know that all young adults are not the same? Young Americans feel differently about culture, the environment and even online behaviors... >>

BizReport | Advertising October 05, 2009

Fetchback, Coremetrics partner for simpler retargeting

If you think retargeting ads to consumers who have left your ecommerce site is too hard, think again. Advertising retargeter Fetchback has partnered with marketing optimization firm Coremetrics to give marketers even more control over retargeting ads. The new platform... >>

BizReport | Research October 05, 2009

Study: All ages concerned with privacy issues

When it comes to private information it isn't only Boomers and Seniors who have concerns. Contrary to popular belief, the younger generations are also concerned about their private information - despite the fact that most have always used computers and... >>

BizReport | Advertising September 09, 2009

eXelate adds video ad networks to exchange

Want more from that next online video campaign? The right targeting could be a huge benefit for brand marketers in the video space and a new program from eXelate could be the key. eXelate has launched a new 'Access +... >>

BizReport | Blogs & Content September 08, 2009

PointRoll expands publisher services

With more brands and marketers creating their own content and becoming publishers of blogs, newsletters and other online material, most are looking around for more in-depth solutions to make the most of such content. An expanded platform from PointRoll could... >>

BizReport | Research September 03, 2009

Is this a good time to target the housing market?

After several months of bad headlines about the housing market it seems that things are beginning to uptick, at least for American househunters and real estate professionals. According to the Nielsen Company new home sales were up in July and... >>

BizReport | Advertising August 25, 2009

UK to investigate online advertising, targeting

Online advertising, ad agencies and targeting companies are in the spotlight in the UK. The UK Office of Fair Trading has plans for a study which will look into online advertising and targeting to determine if some practices are detrimental... >>

BizReport | Advertising August 03, 2009

Weather Underground allows targeting to zip code level

A new partnership between online weather service Weather Underground and Nielsen Claritas allows marketers to target ads to the zip code level. The partnership gives marketers the ability to target user base segments to the more than 4,000 Nielsen @Plan... >>

BizReport | Research July 07, 2009

Profile of a renter

Renters. They're typically young, on their own for the first time and earning very little money. So marketers should avoid them, right? Wrong. A new whitepaper from Rent.com, the number one internet listing service for rental properties indicates that the... >>

BizReport | Advertising June 11, 2009

Coremetrics launches AdTarget for behavioral marketers

Add another online face to the behavioral marketing fray. Coremetrics has launched AdTarget, aimed at reaching consumers with specific ads.... >>

BizReport | Advertising June 05, 2009

Tatto Media offers behavioral solution

Online advertising Tatto Media is quickly catching on with marketers. According to numbers from comScore, the networks has become the third largest advertising network worldwide, offering marketers a self-serve solution to behaviorally targeted ads.... >>

BizReport | Advertising June 01, 2009

Dapper releases ImpressionDNA

A new tool from Dapper could help marketers better target ads based on context, behavior, geography and performance. Called ImpressionDNA, the offering scans ad impressions to obtain user information and then quickly serves dynamically created ads based on the information.... >>

BizReport | Advertising May 06, 2009

Study: Too many advertising networks?

Advertising networks may be popping up all over the Internet, but according to the Third Annual Online Ad Network Study from Collective Media, this may not be a good thing. Researchers surveyed 500 online media decision makers and in the... >>

BizReport | Advertising April 17, 2009

New Quantcast tool to enhance segmentation

Audience segmentation is the latest buzz phrase to hit online marketers. Rather than target ads based on age or content, segmenting the audience allows marketers to target within specific targeting categories. A new tool from Quantcast could help marketers increase... >>

BizReport | Blogs & Content March 10, 2009

As economy worsens online dating, travel heats up

As online marketers look for new areas in which to target in-market consumers, two specific niches may be opening up. According to a recent HitWise report online dating and online travel websites continue to see an upswing in traffic.... >>

BizReport | Advertising February 19, 2009

LucidMedia offers Verified Inventory

Marketers have lamented the absence of information to show when and where ads will be displayed for years; now LucidMedia is stepping into the gap with their new Verified Inventory platform. Launched today, the platform gives marketers and advertising agencies... >>

BizReport | Advertising February 17, 2009

IDG TechNetwork, Collective Media partner for display ads

Collective's AMP platform will manage and monetize the display ads on IDGs TechNetwork, giving the sites in the network the ability to maximize branding, lead generation and targeting.... >>

BizReport | Research February 04, 2009

Alloy builds network through Takkle.com acquisition

Media network Alloy Media + Marketing has acquired college recruitment website Takkle.com, giving the network an even great chance to acquire online teens. The acquisition makes Takkle part of Alloy's Teen.com marketplace, the number one community for teens according to... >>

BizReport | Advertising November 21, 2008

ContextWeb enhances marketers ability to target Hispanic markets

The Hispanic population in the US is one of the fastest growing populations. To help marketers reach this new consumer base, ContextWeb has launched a Spanish-language contextual targeting platform. The platform allows marketers to reach Hispanic consumers on both Spanish... >>

BizReport | Advertising November 12, 2008

Specific Media launches dynamic display platform

Online media platform Specific Media has launched a new display ad product called Dynamic Display; the platform gives marketers the ability to control and target specific audiences with their ads. ... >>

BizReport | Advertising October 02, 2008

Study: Local targeting is key

It isn't just local businesses who want to target local traffic. According to a newly released report from Sterling Market Intelligence and Marchex, national brands are interested in local targeting but the infrastructure to do so doesn't seem to be... >>

BizReport | Research October 01, 2008

Japanese surfers are sporty

It could be as simple as a holdover from the Olympics, but Japanese surfers are increasingly turning to online outlets to get their sports fix. According to a recent comScore report sports sites saw a 17% increase in traffic from... >>

BizReport | Research September 29, 2008

Report: How to better target men online

Women may be the most sought after demographic for advertisers because of the sheer number of products that they purchase each year, but men shouldn't be ignored. The problem is, many researchers aren't sure where to find product-minded men or... >>

BizReport | Advertising September 26, 2008

Interwoven allows targeting of unknown web visitors

Think you can only target ads to users who have logged on to your website before? Think again. Interwoven has expanded their targeting platform to allow marketers to target both known and unknown visitors, which should help deepen customer engagement.... >>

BizReport | Advertising September 22, 2008

Opt-Intelligence rolls out LeadServe

If you're looking for another way to generate leads, consider researching a new offering from Opt-Intelligence. The lead generation platform, called LeadServe, generates leads for marketers directly from consumers who opt to receive advertising offers when they register in new... >>

Pagination: 1 - 2 - 3 - 4 - 5