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BizReport | Research July 28, 2011

Media execs say they aren't taking full advantage of data

Buzz in the land of online marketing may be about personalized advertising and content, but the majority of media and entertainment top execs say they aren't taking full advantage of these data opportunities. Customer data that can provide personalized online... >>

BizReport | Advertising May 06, 2011

What Do Not Track may mean for advertisers

Privacy advocates continue to fight advertising targeting methods, even if the push isn't daily headline fodder. Data breaches, behavioral targeting methods and the potential for loss of privacy have many, both advertisers and consumers, afraid of what is happening on... >>

BizReport | Advertising April 10, 2011

Yahoo study connects relevance to advertising

We all know that targeting ads to specific consumers is a better option than randomly buying a run-of-network media purchase from an online publisher or video website. But if you think all targeting methods are equal, think again. Consumers are... >>

BizReport | Blogs & Content April 04, 2011

Syndicaster to push real-time video news for ImpreMedia

Hispanic news and information hub impreMedia has tapped Critical Media's Syndicaster to deliver real time news to the online audience. Through the partnership impreMedia's staff will field, edit, publish and syndicate news from the field throughout impreMedia's network, including El... >>

BizReport | Advertising March 22, 2011

eXelate launches new data management platform

A new release from eXelate may help advertisers retain more control over online campaigns. Called DataLinX, the data management platform is set up to help monitor website latency, offer pixel free integrations - so no cookies are needed - and... >>

BizReport | Search Marketing February 03, 2011

Tynt releases keyword tool

In a year when online content is expected to explode, a new set of tools may help publishers stay on top of things. Called Tynt's Publisher Tools, the suite helps publishers determine the best keywords, gives them social accessibility and... >>

BizReport | Mobile Marketing January 31, 2011

Why local, mobile are complimentary offerings

More ad dollars are being pushed into the mobile space this year, but the smart money is going not just to the mobile web in general but toward more specific mobile ad options. Geographically targeting ads to local consumers, for... >>

BizReport | Advertising December 16, 2010

Study: 33% of men would trade personal info for relevant ads

Advertisers across the globe know that targeting ads to consumers results in higher clicks and conversions. The problem is that too much targeting is seen as intrusive by most consumers and privacy watchdog groups. A new survey from Burst Media... >>

BizReport | Advertising December 13, 2010

Batanga joins NAI

The first Hispanic-focused media company has joined the Network Advertising Initiative (NAI). Based in Miami, Batanga is an online media company focused on the growing Hispanic marketplace. Earlier this year, Hispanic agency Orci and BIGresearch, Hispanic adults multi-task (watch TV,... >>

BizReport | Advertising November 21, 2010

adBrite release may help create custom target audiences

When it comes to targeting each business is different. Even businesses and brands within the same category will need a different core set of customers to engage and convert throughout the lifespans of different ad campaigns. A new release from... >>

BizReport | Research October 20, 2010

Study: Younger buyers not concerned with price

Although it flies in the face of logic, a new study indicates that price is so not an option for younger consumers. In fact, product image and intrinsic value are more important to younger buyers according to a new report... >>

BizReport | Advertising October 13, 2010

Unicast upgrades features for dynamic content

As the Internet becomes more segmented, publishers and advertisers are looking for better ways to attract and engage the consumer base. Content relevance and accuracy are two ways to do this, a new feature from rich media hub Unicast gives... >>

BizReport | Advertising October 06, 2010

Study: Sequencing ads results in higher engagement

Looking for another way to engage consumers? Rather than hoping for a video to go viral or a social campaign to bring in new-to-you consumers, a new study indicates that sequencing ads within a campaign may be the best bet.... >>

BizReport | Advertising October 05, 2010

Advertisers encouraged to use ad targeting opt-out icon

A group, representing thousands of advertising and trade companies, has announced final details of a program designed to give consumers more control over how their Internet browsing habits are used to target ads. While some advertisers may see this as... >>

BizReport | Blogs & Content September 13, 2010

StumbleUpon adds auto-targeting ad feature

First it was advertising through StumbleUpon's recommendation features, now the discovery engine is adding targeting capabilities to the system. The new feature is an auto-targeting capability which gives brands the ability to target campaigns to specific audiences. The targeting platform... >>

BizReport | Advertising August 05, 2010

Clearspring enters audience targeting

There is a new player in the audience targeting space. This week Clearspring launches their Audience Platform, using the abilities of a demand side platform with an ad exchange to help marketers reach their target audience through specific categories.... >>

BizReport | Advertising August 02, 2010

Report: Marketers adopting new targeting options

With the number of advertisers in the online space and the number of publisher/content options it is no wonder that audience targeting is taking off like never before. A recent survey from AudienceScience indicates that more than three-quarters of marketers... >>

BizReport | Advertising June 23, 2010

New "Power I" system will step up ad transparency

Ad transparency will be taken to a new level if a current trial of the "Power I" button takes off. The new add-on for ads, being backed by top brands, will give consumers an insight into what data was used... >>

BizReport | Advertising June 14, 2010

Zogby: Behavioral targeting in public consciousness in a bad way

No one wants to think they're being watched by Big Brother, and that is exactly how many consumers see behaviorally targeted advertising. According to a recent Zogy poll more than 80% of US consumers believe behaviorally targeting ads is 'an... >>

BizReport | Blogs & Content June 10, 2010

Study: Targeting cornerstone to online conversions

In the past having a specific type of advertising - email, search, display - was the cornerstone of most online ad campaigns. But the online environment has changed and a new study from AudienceScience finds that targeting is now the... >>

BizReport | Research June 03, 2010

BlueKai releases 'white label' registry

Online advertisers and publishers have a new solution for data collection: BlueKai has released a white-label version of its industry leading platform. BlueKai is the largest data auction marketplace in the world, with the addition of a white-label segment, marketers... >>

BizReport | Advertising June 01, 2010

New platform connects marketers with affluent demographic

There is a fairly new demographic in the US and UK that many marketers are missing out on. Hispanic? No. African? No. Russian? Not so much. The South Asian demographic is huge in many ways, both in size and in... >>

BizReport | Social Marketing May 28, 2010

Compass Labs launches, promises real-time targeting

There is a new way for marketers to enter the social marketplace, or at least gain a bit of traction in the social space. Called Compass Labs, the new solution launched this week, promising real-time, precision targeting within social networks.... >>

BizReport | Law & Regulation May 27, 2010

IAB wants pan-EU support before labeling behaviorally targeted ads

After an investigation into the use of behavioral data for tailored online ads and pricing, the U.K.'s Office of Fair Trading (OFT) is trying to hurry through a method of identifying such ads to consumers. ... >>

BizReport | Advertising May 21, 2010

Small changes to privacy regs could have big impact

Two marketing professors in North America have completed a new study which indicates that even a small changes to privacy regulations could have a big impact on advertising effectiveness. They compared ad targeting in Europe, where online privacy is much... >>

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