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BizReport | Advertising October 13, 2010

Unicast upgrades features for dynamic content

As the Internet becomes more segmented, publishers and advertisers are looking for better ways to attract and engage the consumer base. Content relevance and accuracy are two ways to do this, a new feature from rich media hub Unicast gives... >>

BizReport | Advertising October 06, 2010

Study: Sequencing ads results in higher engagement

Looking for another way to engage consumers? Rather than hoping for a video to go viral or a social campaign to bring in new-to-you consumers, a new study indicates that sequencing ads within a campaign may be the best bet.... >>

BizReport | Advertising October 05, 2010

Advertisers encouraged to use ad targeting opt-out icon

A group, representing thousands of advertising and trade companies, has announced final details of a program designed to give consumers more control over how their Internet browsing habits are used to target ads. While some advertisers may see this as... >>

BizReport | Blogs & Content September 13, 2010

StumbleUpon adds auto-targeting ad feature

First it was advertising through StumbleUpon's recommendation features, now the discovery engine is adding targeting capabilities to the system. The new feature is an auto-targeting capability which gives brands the ability to target campaigns to specific audiences. The targeting platform... >>

BizReport | Advertising August 05, 2010

Clearspring enters audience targeting

There is a new player in the audience targeting space. This week Clearspring launches their Audience Platform, using the abilities of a demand side platform with an ad exchange to help marketers reach their target audience through specific categories.... >>

BizReport | Advertising August 02, 2010

Report: Marketers adopting new targeting options

With the number of advertisers in the online space and the number of publisher/content options it is no wonder that audience targeting is taking off like never before. A recent survey from AudienceScience indicates that more than three-quarters of marketers... >>

BizReport | Advertising June 23, 2010

New "Power I" system will step up ad transparency

Ad transparency will be taken to a new level if a current trial of the "Power I" button takes off. The new add-on for ads, being backed by top brands, will give consumers an insight into what data was used... >>

BizReport | Advertising June 14, 2010

Zogby: Behavioral targeting in public consciousness in a bad way

No one wants to think they're being watched by Big Brother, and that is exactly how many consumers see behaviorally targeted advertising. According to a recent Zogy poll more than 80% of US consumers believe behaviorally targeting ads is 'an... >>

BizReport | Blogs & Content June 10, 2010

Study: Targeting cornerstone to online conversions

In the past having a specific type of advertising - email, search, display - was the cornerstone of most online ad campaigns. But the online environment has changed and a new study from AudienceScience finds that targeting is now the... >>

BizReport | Research June 03, 2010

BlueKai releases 'white label' registry

Online advertisers and publishers have a new solution for data collection: BlueKai has released a white-label version of its industry leading platform. BlueKai is the largest data auction marketplace in the world, with the addition of a white-label segment, marketers... >>

BizReport | Advertising June 01, 2010

New platform connects marketers with affluent demographic

There is a fairly new demographic in the US and UK that many marketers are missing out on. Hispanic? No. African? No. Russian? Not so much. The South Asian demographic is huge in many ways, both in size and in... >>

BizReport | Social Marketing May 28, 2010

Compass Labs launches, promises real-time targeting

There is a new way for marketers to enter the social marketplace, or at least gain a bit of traction in the social space. Called Compass Labs, the new solution launched this week, promising real-time, precision targeting within social networks.... >>

BizReport | Law & Regulation May 27, 2010

IAB wants pan-EU support before labeling behaviorally targeted ads

After an investigation into the use of behavioral data for tailored online ads and pricing, the U.K.'s Office of Fair Trading (OFT) is trying to hurry through a method of identifying such ads to consumers. ... >>

BizReport | Advertising May 21, 2010

Small changes to privacy regs could have big impact

Two marketing professors in North America have completed a new study which indicates that even a small changes to privacy regulations could have a big impact on advertising effectiveness. They compared ad targeting in Europe, where online privacy is much... >>

BizReport | Advertising May 17, 2010

With mid-term elections up soon, Goodway Group layers targeting program

In the US one of the big spending areas expected to help bring the online ad market back up to pre-recession speed is the upcoming mid-term slate of elections across the country. Although many forecasts expect the bulk of advertising... >>

BizReport | Advertising March 31, 2010

CPMatic, eXelate partnership results in 92% ROI lift

A partnership between ad platform CPMatic and targeting firm eXelate has resulted in a high ROI for at least one advertiser. The partnership allows CPMatic customers to automate and optimize campaigns. A computer retailer who took advantage of the partnership... >>

BizReport | Advertising March 08, 2010

AdCloud Media upgrades platform for better targeting

National brands have another way to target specific groups of people: state-level targeting from AdCloud Media. The performance based ad firm as upgraded its platform for publishers and advertisers to include targeted to the state level, allowing brands to target... >>

BizReport | Advertising February 26, 2010

AudienceScience: 77% of marketers to use targeting this year

2010 has already been declared the year of mobile. And the year of video and search depending on the different forecasts you've read. Targeting firm AudienceScience is taking this one step further, indicating that 2010 may be the year for... >>

BizReport | Advertising February 24, 2010

Are you changing with the demographic times?

Demographics. Marketers live and die by them, but relying on demographics is not the best way to run any campaign according to two recent reports. These reports, geared to toward tech early adopters and straight demographic marketers, indicate that marketers... >>

BizReport | Advertising January 26, 2010

InviteMedia taps eXelate for ad analytics

A new partnership between advertising targeting firm eXelate and ad network Invite Media should give marketers more information about prospective media buys. This, in turn, should help marketers increase campaign ROI.... >>

BizReport | Research January 14, 2010

Why marketers need more than targeting to engage consumers

When the Internet opened up to advertisers there was plenty of room for all comers. Just a few years ago, the marketplace filled and targeting capabilities were born allowing marketers to target specific consumers within specific demographics. Still there was... >>

BizReport | Advertising December 08, 2009

BlueKai launch offers shopping profiles

A new offering from data exchange BlueKai will give advertisers access to shopper profiles. This is the first analytics offers from the exchange and will allow marketers to determine how to engage consumers based on shopping patterns and audience surveys.... >>

BizReport | Advertising November 24, 2009

[x+1] to release Media+1 in December

Add another platform to the list of platforms marketers need to consider for that next ad campaign. [x+1] is set to release the new platform, Media+1, in December; the platform combines analytics and targeting information to give online marketers the... >>

BizReport | Advertising October 29, 2009

Dotomi's EXACCT platform shows 40% lift for marketers

When it comes to online marketing relevant, targeted ads perform much better than typical run-of ads placed in the offline world. But even the most seasoned advertisers may need help with relevancy from time to time and that is where... >>

BizReport | Advertising October 22, 2009

LogicLab platform matches media buyers, advertisers

Merkle's LogicLab has rolled out a platform which matches media buyers with advertisers to optimize ad campaigns. The platform compares information from the media companies to consumer data to match the right ads and advertisers with the right content, potentially... >>

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