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BizReport | Research June 11, 2007

Hearst is creating a sales center for jobs

Hearst Newspapers is in the midst of creating a new online job center that could change the way other newspaper and broadcaster sites operate their job listings. Rather than waiting for employers to contact the job site, Hearst will contact... >>

BizReport | Research June 07, 2007

Microsoft could "unlock" user identity

Just how anonymous are users online habits? Maybe not as anonymous as they once thought. The question is, is this good for online marketers or not? ... >>

BizReport | Research May 25, 2007

Should online marketers begin dating?

Online dating is an incredibly fast-growing segment of the Internet. Dating sites received more than 2 million unique visitors from the Nordic countries of Denmark, Finland, Norway and Sweden in Q1 alone. But, is that a good enough reason to... >>

BizReport | Trends & Ideas May 21, 2007

Visual Sciences, [x+1] team for analytics solution

Online marketers wanting a little more help with real-time analytics may want to check out a new partnership between Visual Sciences and [x+1]. The new application strengthens targeting and optimizes content for websites.... >>

BizReport | Advertising May 15, 2007

Ford will take more ads online

Look for a lot more online ads related to Ford's Lincoln and Mercury product lines. According to reports, the motor company has inked a significant deal with Specific Media, a behavioral targeting advertising network, to provide all of it's online... >>

BizReport | Research April 13, 2007

Blogs, social networks used by the wealthy

Marketers wanting to make inroads to wealthy clientele should target blogs and social networks. That, according to a new study which indicates that the wealthy in America are interacting on social networking sites and reading blogs more than the general... >>

BizReport | Search Marketing February 19, 2007

CPC a new option for some Google advertisers

Starting next month, some Google advertisers will be able to choose cost-per-click (CPC) advertising options for their display advertising campaigns. The CPC option will be for AdWords customers to place display ads on specific websites.... >>

BizReport | Research February 16, 2007

DigitalPlus to improve Nielsen numbers

In an effort to provide advertisers with a more complete monitoring system, Nielsen is rolling out a new product called DigitalPlus. The new platform will bring viewer information to advertisers via a television set-top box.... >>

BizReport | Blogs & Content February 16, 2007

DIY targeted advertising for vloggers on Blip.tv

Make Magazine’s video blog, the do-it-yourself show, will be the first to use a new advertising system at Blip.tv.... >>

BizReport | Mobile Marketing February 12, 2007

More local content to be offered on cellphones

A new partnership between Internet Broadcasting and Crisp Wireless will take local television content to wireless phones. ... >>

BizReport | Search Marketing January 25, 2007

Panama Launch Imminent

On February 5, 2007, Yahoo will launch its long awaited ad search system that it hopes will give its competitors a run for their money.... >>

BizReport | Social Marketing January 23, 2007

Consumers Trade Privacy for Personalization?

The results from the 2006 ChoiceStream Personalization Survey are in, and you may be surprised with the results. According to respondents, 57% of consumers said they were willing to give up some privacy in return for a personalized online experience.... >>

BizReport | Advertising January 19, 2007

Google to Create Outdoor Digital Network?

Several search companies are creating new analytics programs and features to be able to compete with online giant Google in the search ad forum, but Google may have moved forward without their competitors once again, leaving other search firms in... >>

BizReport | Research January 11, 2007

Offline Strategies Online Marketers Need

The customer is king, all marketers and business owners know this. Without consumers watching the ads and buying the products there would be no need for advertising agencies or big brand names. With all of the technology at hand, customers... >>

BizReport | Advertising January 05, 2007

Targeting Ads To Drivers

Can you really target potential buyers while they are still inside their cars? A new system says yes, and they are proving it by targeted ads according to the radio station playing in cars as they pass by.... >>

BizReport | Search Marketing December 28, 2006

Pixsy Releases Widget For All Websites

Pixsy Corporation, a relative newcomer to the search platform, has released a new search board that allows websites of all sizes to include a customizable search engine to their site.... >>

BizReport | Advertising December 06, 2006

Annoying Online Ads Drive Consumers to Blockers

Despite attitudes towards online advertising being more favorable than a few years ago, the number of people using ad blockers and spam filters has doubled since 2004.... >>

BizReport | Ecommerce November 21, 2006

Nissan and Microsoft Extend Online Ad Deal

Nissan broadens its online presence by extending its online ad deal with Microsoft. ... >>

BizReport | Advertising November 14, 2006

Google Suggests Free Phones in Exchange for Ads

Google CEO, Eric Schmidt, suggests that mobile phones should be provided to users at no charge.... >>

BizReport | Research October 30, 2006

Branded Sites Beat Portals

Want to get the most from your online buck? A new study from the Online Publishers Association (OPA) indicates that marketers could get the most from their money by targeting branded micro-sites rather than online portals.... >>

BizReport | Mobile Marketing September 22, 2006

QTags Plans To Expand Abroad

US company QTags.com says, it is planning to expand to Europe, Asia and the Caribbean. QTags are mobile text messages that are directly targeted at customers that have signed up for a company’s opt-in marketing information. ... >>

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