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BizReport | Advertising April 12, 2013

Facebook intros offline data to target online ads

Until now, advertisers on Facebook could only target ads based on user-supplied information. A new feature, "partner categories", will change all that and enable advertisers to target ads based on a user's past purchase history. ... >>

BizReport | Advertising January 18, 2013

Survey: Big data still not a solution for many brands

As more and more data becomes available for marketers, the burdens of message clarity and campaign performance are not easing. That according to a new survey out from Neolane and the Direct Marketing Association. Their research shows many brands still... >>

BizReport | Advertising October 31, 2012

Report: More businesses to use audience data in 2013

Look for more brands to get into the data business in the New Year. Using 'Big Data' to better target content and ads will be a big trend for 2013 according to a new report from eXelate and Digiday. One... >>

BizReport | Advertising May 08, 2012

eXelate, Turn integration to up power of data

Real-time data provider Turn and data and analytics engine eXelate will integrate features beginning this morning to give marketers a better look into the online space. eXelate's data will be used within the Turn Audience Platform, offering the ability to... >>

BizReport | Advertising April 10, 2012

BlueKai, Datalogix partnership marries big data with behaviors

Big data has been making big headlines - but not in great ways - for a few weeks now. The biggest of the not-so-great headlines intimating that although there is much data available brands aren't using properly and are losing... >>

BizReport | Advertising February 01, 2012

Offering may help brands reach resolution making customers

Just a month into the New Year and already upwards of half the New Year's Resolutions made on December 31st have been tossed to the wayside. That doesn't mean those resolutions were made half-heartedly, but that completing it was perhaps... >>

BizReport | Advertising January 31, 2012

eXelate, Nielsen Catalina enter partnership agreement

As the online space becomes more fractured between mobile, online, social and other activities advertisers are looking for more than simply ad buys. They are looking for targeting abilities; a new partnership between eXelate and Nielsen Catalina adds another level... >>

BizReport | Advertising January 11, 2012

Digital Zip takes targeting to hyper local level

Over the past year a lot has been said about localizing online campaigns. With the consumer base increasingly mobile it makes sense to include not only local sales but local information - locations, phone numbers, etc. - in online information.... >>

BizReport | Advertising December 27, 2011

How data will impact 2012 for brands, merchants

With connected devices, smartphones and increasingly mobile PCs people are connecting to content, entertainment and social networks more and more. That, of course, is where marketers are trying to connect. In 2012 more of those connections will be made using... >>

BizReport | Advertising December 07, 2011

Adometry integrations should free more customer data for marketers

A big buzzword heading in to 2012? Data. Knowing what pages consumers have clicked to, what brand information they've shared through social networks, the number of emails they've forwarded to friends..the list goes on and it all counts. New partnerships... >>

BizReport | Advertising December 06, 2011

Demandbase tool offers personalization assist

Personalized advertising has become a key phrase in 2011 marketing campaigns, but as the year has worn on brands have realized personalization is about much more than adding names or knowing how consumers have engaged in the past. A new... >>

BizReport | Internet November 24, 2011

Monetate sees rapid increase in personalized web experiences

As the Internet becomes more fragmented brands are doing more things to engage consumers with relevant content; one of the newest ways to engage is through a personalized web experience. Through this, a consumer is shown content related to how... >>

BizReport | Advertising November 18, 2011

Two tools to monitor behaviors to target ads

With the holidays fast approaching it may be too late to do much more research into your ad metrics, but looking ahead to 2012 there are things you can do to increase campaign ROI. Two new releases may help brands... >>

BizReport | Advertising August 09, 2011

Bizo, comScore partner for business-based metrics

Business marketers have more ways to analyze campaign performance. A new partnership between Bizo and comScore, creating the comScore Bizo Index, gives business-minded brands better access to buying segments. ... >>

BizReport | Research July 28, 2011

Media execs say they aren't taking full advantage of data

Buzz in the land of online marketing may be about personalized advertising and content, but the majority of media and entertainment top execs say they aren't taking full advantage of these data opportunities. Customer data that can provide personalized online... >>

BizReport | Advertising May 06, 2011

What Do Not Track may mean for advertisers

Privacy advocates continue to fight advertising targeting methods, even if the push isn't daily headline fodder. Data breaches, behavioral targeting methods and the potential for loss of privacy have many, both advertisers and consumers, afraid of what is happening on... >>

BizReport | Advertising April 10, 2011

Yahoo study connects relevance to advertising

We all know that targeting ads to specific consumers is a better option than randomly buying a run-of-network media purchase from an online publisher or video website. But if you think all targeting methods are equal, think again. Consumers are... >>

BizReport | Blogs & Content April 04, 2011

Syndicaster to push real-time video news for ImpreMedia

Hispanic news and information hub impreMedia has tapped Critical Media's Syndicaster to deliver real time news to the online audience. Through the partnership impreMedia's staff will field, edit, publish and syndicate news from the field throughout impreMedia's network, including El... >>

BizReport | Advertising March 22, 2011

eXelate launches new data management platform

A new release from eXelate may help advertisers retain more control over online campaigns. Called DataLinX, the data management platform is set up to help monitor website latency, offer pixel free integrations - so no cookies are needed - and... >>

BizReport | Search Marketing February 03, 2011

Tynt releases keyword tool

In a year when online content is expected to explode, a new set of tools may help publishers stay on top of things. Called Tynt's Publisher Tools, the suite helps publishers determine the best keywords, gives them social accessibility and... >>

BizReport | Mobile Marketing January 31, 2011

Why local, mobile are complimentary offerings

More ad dollars are being pushed into the mobile space this year, but the smart money is going not just to the mobile web in general but toward more specific mobile ad options. Geographically targeting ads to local consumers, for... >>

BizReport | Advertising December 16, 2010

Study: 33% of men would trade personal info for relevant ads

Advertisers across the globe know that targeting ads to consumers results in higher clicks and conversions. The problem is that too much targeting is seen as intrusive by most consumers and privacy watchdog groups. A new survey from Burst Media... >>

BizReport | Advertising December 13, 2010

Batanga joins NAI

The first Hispanic-focused media company has joined the Network Advertising Initiative (NAI). Based in Miami, Batanga is an online media company focused on the growing Hispanic marketplace. Earlier this year, Hispanic agency Orci and BIGresearch, Hispanic adults multi-task (watch TV,... >>

BizReport | Advertising November 21, 2010

adBrite release may help create custom target audiences

When it comes to targeting each business is different. Even businesses and brands within the same category will need a different core set of customers to engage and convert throughout the lifespans of different ad campaigns. A new release from... >>

BizReport | Research October 20, 2010

Study: Younger buyers not concerned with price

Although it flies in the face of logic, a new study indicates that price is so not an option for younger consumers. In fact, product image and intrinsic value are more important to younger buyers according to a new report... >>

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