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BizReport | Advertising February 22, 2021
Study: Customer ID a problem for brands, publishers
As the digital space becomes more fragmented, and as more consumers opt-out of sharing their information it is becoming ever more harder for brands, marketers, and publishers to connect with their bases. That difficulty will only continue according to one... >>
BizReport | Advertising October 28, 2020
Expert: Why hypertargeting is more important than ever
It's been a minute since hyper-targeting took center-stage in the digital marketing space, but thanks to consumers and businesses being locked down in a pandemic, more attention is being given to the phrase. We asked one expert what is different,... >>
BizReport | Advertising archives November 11, 2019
Expert: Personalization key to engaging shoppers
Real-time personalization remains a problem for many merchants and brands, despite studies showing the benefits of true personalization. The problem isn't just getting personalization right, though, it is which tools to use, how personalization will impact site speeds, and what... >>
BizReport | Advertising archives June 18, 2019
Expert: Why localized data is a good investment
With the digital space becoming more and more fragmented, it can be hard for brands to engage with consumers. That, according to one expert, is where localized data and advertising comes in, and why brands should invest more time and... >>
BizReport | Advertising archives February 18, 2019
Brands: How dark marketing can improve engagement
Have you ever noticed that you rarely see social media ads from big brands like Apple or even Google? That is because many big brands have keyed in on targeting, and as such, their ads are shown to only a... >>
BizReport | Advertising archives October 14, 2016
Top 3 tips to improve personalization
While more businesses are attempting to personalize ad campaigns, customer experiences, and branded content, many are also falling short. This shortfall has a lot to do with how businesses use personalization; here are three tips to a better personalization strategy.... >>
BizReport | Advertising archives August 31, 2016
Ad Roundup: Targeting key for video, digital products
In today's advertising roundup, two partnership and one new release that have targeting abilities at their core. ... >>
BizReport | Advertising archives April 12, 2016
Study: People-based ad spend increasing
Based on consumer response rates, advertisers are increasing their people-based spending. That's the takeaway from new Econsultancy and Signal research, which shows most (92%) of media buyers and their clients are increasing their spend in that area. ... >>
BizReport | Advertising archives May 04, 2015
Top 3 tips to better engage Hispanic consumers
Cinco de Mayo is just a day away, but for brands to truly engage Hispanic consumers requires more than a flyer or banner announcing the day. One expert offers his top 3 tips for brands to better engage this population.... >>
BizReport | Advertising archives September 04, 2014
Partnership to improve data leveraging
Data is increasingly important, not just to create online campaigns but to serve relevant ads to engaged consumers at the right time and in the right place. A new partnership in the online space should give brands and marketers better... >>
BizReport | Advertising archives August 12, 2014
Platform extends audience targeting to friends
An extension to the Pursway platform should give marketers the ability to extend their reach across the online space. Pursway's platform helps brands bring targeting to scale by allowing them to target consumers who 'look like' their base of customers.... >>
BizReport | Advertising archives August 06, 2014
Visible Technologies launches global geo-location tool
When most of us think about geo-targeting campaigns, we think local businesses looking for local consumers. A new release out from Visible Technologies is taking geo-location a bit broader, but for the same purposes: better engaging in-market consumers. ... >>
BizReport | Ecommerce archives July 15, 2014
Report: Half of marketers say they struggle with personalization
Personalization has been the buzzword of the past few years. Personalization based on search preferences, social networks, past purchases. Yet marketers are still struggling to personalize at scale according to a new report out from Neustar and Digiday; 53% of... >>
BizReport | Advertising archives July 15, 2014
Study: Sequenced ads outperform sustained CTA messaging
Sequencing ads may be the answer for some brands. That's the key takeaway from a new study out from Adaptly which found sequenced ads targeted to individuals increase view-thrus by 87% and conversions by 56% when compared to sustained call... >>
BizReport | Social Marketing May 29, 2013
Ad fatigue affects UK Facebook users
Hot on the heels of research by Pew that U.S. teens are becoming tired of the drama and social obligations of Facebook, new data has been presented by British market research outfit YouGov that shows a drop in the use... >>
BizReport | Advertising archives April 12, 2013
Facebook intros offline data to target online ads
Until now, advertisers on Facebook could only target ads based on user-supplied information. A new feature, "partner categories", will change all that and enable advertisers to target ads based on a user's past purchase history. ... >>
BizReport | Advertising archives January 18, 2013
Survey: Big data still not a solution for many brands
As more and more data becomes available for marketers, the burdens of message clarity and campaign performance are not easing. That according to a new survey out from Neolane and the Direct Marketing Association. Their research shows many brands still... >>
BizReport | Advertising archives October 31, 2012
Report: More businesses to use audience data in 2013
Look for more brands to get into the data business in the New Year. Using 'Big Data' to better target content and ads will be a big trend for 2013 according to a new report from eXelate and Digiday. One... >>
BizReport | Advertising archives May 08, 2012
eXelate, Turn integration to up power of data
Real-time data provider Turn and data and analytics engine eXelate will integrate features beginning this morning to give marketers a better look into the online space. eXelate's data will be used within the Turn Audience Platform, offering the ability to... >>
BizReport | Advertising archives April 10, 2012
BlueKai, Datalogix partnership marries big data with behaviors
Big data has been making big headlines - but not in great ways - for a few weeks now. The biggest of the not-so-great headlines intimating that although there is much data available brands aren't using properly and are losing... >>
BizReport | Advertising archives February 01, 2012
Offering may help brands reach resolution making customers
Just a month into the New Year and already upwards of half the New Year's Resolutions made on December 31st have been tossed to the wayside. That doesn't mean those resolutions were made half-heartedly, but that completing it was perhaps... >>
BizReport | Advertising archives January 31, 2012
eXelate, Nielsen Catalina enter partnership agreement
As the online space becomes more fractured between mobile, online, social and other activities advertisers are looking for more than simply ad buys. They are looking for targeting abilities; a new partnership between eXelate and Nielsen Catalina adds another level... >>
BizReport | Advertising archives January 11, 2012
Digital Zip takes targeting to hyper local level
Over the past year a lot has been said about localizing online campaigns. With the consumer base increasingly mobile it makes sense to include not only local sales but local information - locations, phone numbers, etc. - in online information.... >>
BizReport | Advertising archives December 27, 2011
How data will impact 2012 for brands, merchants
With connected devices, smartphones and increasingly mobile PCs people are connecting to content, entertainment and social networks more and more. That, of course, is where marketers are trying to connect. In 2012 more of those connections will be made using... >>
BizReport | Advertising archives December 07, 2011
Adometry integrations should free more customer data for marketers
A big buzzword heading in to 2012? Data. Knowing what pages consumers have clicked to, what brand information they've shared through social networks, the number of emails they've forwarded to friends..the list goes on and it all counts. New partnerships... >>
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